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VW Group to split brands under four holding companies

The Volkswagen Group is planning a tremendous shift in its internal structure that will decentralize operations by splitting its 12 brands into four different holding companies. Here's the breakdown. Things will be split logically, considering the inter-sharing of parts, platforms, and engines. The Volkswagen brand, Seat, and Skoda make up a passenger vehicle division led by former BMW man Herbert Diess. Audi, which is tightly intertwined with Lamborghini and motorcycle manufacturer Ducati, will be managed by current Audi exec Rupert Stadler. Porsche and Bentley, which are already quite close, will be joined by Bugatti and run by Matthias Mueller. Finally, a commercial vehicles division will include Volkswagen Commercial, Scania, and Man. Former Daimler exec Andreas Renschler will take care of the big vehicles. The massive move, according to Automotive News Europe, is part of an internal VAG effort to move away from the structure established by ousted Chairman Ferdinand Piech, who favored a compact, but highly centralized, management structure to oversee the independent actions of the company's brands. Criticism of Piech's arrangement stemmed from the company's slow responses to changes in the market, ANE reports. The new structure should make for a more efficient, streamlined company that's better able to make crucial decisions. What are your thoughts? Should VAG decentralize, or did Piech have the right idea? Have your say in Comments.

Porsche Cayman GT4 looks sexy, rapid in the nude

Porsche doesn't officially have a name for its more hardcore version of the Cayman, yet. The speculation is that the coupe is called the GT4 as a little brother to the 911 GT3. However, the German sports car maker apparently is not interested in keeping the model's looks much of a secret because these latest shots show it without a hint of camouflage to speak of. The GT4 reportedly takes the GT3's ethos of more power, less weight and stickier-than-glue handling and brings it all to the Cayman. As these photos show, there's a much lower air dam up front with a cooling vent at the tip of the hood. Larger wheels are another obvious addition and are likely shod with some very sticky rubber. At the back, there's a double spoiler combining a wing and a ducktail. The power and gearbox for the GT4 remains a mystery, though. The rumor is that it uses a tuned version of the 3.4-liter flat-six in the Cayman S and GTS to make between 370 and 400 horsepower. A similar overhaul of the Boxster might be on the way, as well. A version of the convertible wearing some of the Cayman GT4's goodies was recently spotted testing. That one even had a manual transmission to make the prospects behind the wheel even more exciting.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.