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Volkswagen Group's Vision 2030 strategy could bring revolution to the brands

One would expect a corporate plan called "Vision 2030," looking 11 years ahead through wildly tumultuous times, to involve great change and numerous forks in numerous roads. According to Automobile's breakdown of Volkswagen's path forward, though, the plans contain some lurid potential surprises. The ultimate aim is return on investment, and that means ruthless reorganization of a conglomerate with eight primary car brands, two car sub-brands, and Ducati motorcycles. The first two Vision 2030 cornerstones Automobile mentions are near boilerplate: Production network restructuring, and "streamlining of key technologies." The latter two are the ones that could upend what we know as the Volkswagen Group: focusing on the Group's core brands — meaning Audi, Porsche, and VW — and transitioning to EVs, autonomy, and other mobility solutions. Based on the report, a quote from Audi's CTO referring to the Audi brand could cover how the Group plans to handle all of its brands: "We need to find a sustainable solution for the indefinite transition period until EVs eventually take over." The boutique divisions adjacent to carmaking, Ducati and Italdesign, look likely to be spun off. For the halo car brands — Bentley, Bugatti, and Lamborghini — apparently shareholders want double-digit returns on investment, and the trio doesn't have long to hit the target. One eyebrow raiser is when the report states, "Bugatti is tipped to be gifted to [ex-VW Group Chairman] Ferdinand Piech." Piech fathered the Veyron during his tenure at VW, and it was thought he commissioned the La Voiture Noire, but he's lately stepped so far back from VW that he sold all his shares in the Group. Automobile quoted a senior strategist as saying of money-losing Bentley, "Why invest on a backward-looking enterprise when you can support a trendsetter? A proud history and excellent craftmanship alone don't cut it anymore." We guess no one at Ferrari, McLaren, or even Porsche got that memo. Bentley is reportedly close to being put in time out, and if brand CEO Adrian Hallmark can't right the Crewe ship, the hush-hush Plan B is to prop the Flying B up enough to lure a buyer. As for Lamborghini, caught between two masters at Audi and Porsche, even record-breaking numbers at the Italian supercar maker barely staved off sacrilege. It's said that VW brand CEO Herbert Diess considered putting a 5.0-liter Porsche V8 into the Aventador successor.

Porsche planning more plug-ins

Which automaker offers the most plug-in models in the industry? The answer may surprise you, because it's not Toyota, it's not Renault or Nissan or any other automaker that might spring to mind. The answer is Porsche, which already offers the Cayenne and Panamera in plug-in hybrid spec in addition to the 918 Spyder. And it could offer more in the near future. Speaking with Automotive News, Porsche's global sales and marketing chief Bernhard Maier spoke of the importance of plug-in range-extended models to the company's future plans. The 55-year-old executive, who endeavors to make his 56-mile round-trip daily commute from home to the company's headquarters in Stuttgart entirely emissions free, indicated that his company only plans to offer more plug-in models. Previous reports indicated that E-Hybrid powertrain in the Cayenne and Panamera wouldn't fit in the Macan, and that no such plans were in store for the Boxster, Cayman or 911. But when asked what Porsche had in store for the future, Maier replied: "We have a lot of ideas, but we have not approved them for production yet. The 918 Spyder shows that Porsche has the capability to produce very convincing hybrid sports cars." While clearly guarded, Maier's answer points to a future of more plug-in hybrid models from the storied German marque. All that remains to be seen is whether that will come in the form of a Boxster, Cayman, Macan or another new model altogether, like the rumored mini-Panamera dubbed Pajun or a mid-engined V8 supercar.

2015 Porsche Panamera Exclusive Series is a seriously quick way to spend $260k

Porsche is usually associated with being a sports car brand, but with vehicles like the Cayenne and Panamera it takes a step into the world of luxury against firmly established players like Mercedes-Benz. One way for the company to poke its head above the high-class fray is by taking things further, and in the case of the Panamera Exclusive Series at the Los Angeles Auto Show, it means pushing grandeur to extreme levels.
Coming in at an absolutely eye-watering $263,900, plus $995 destination, the Panamera Exclusive starts its life as the already sumptuous Panamera Turbo S Executive with a 4.8-liter, twin-turbo V8 making 570 horsepower on an extended wheelbase. To help justify the extra $63,000 for the Exclusive, though, the model gets 20-inch black Sport Classic wheels and an interior in swaddled in Nappa leather with dark walnut and piano black trim. Rear passengers also get 10.1-inch touchscreens mounted on the back of the front seats. A set of fitted Poltrana Frau leather luggage is included with each one, as well.
The luxurious sedan earns it Exclusive moniker because just 100 of them are being made worldwide. Scroll down to read about Porsche's ultimate limousine.