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Buyers resent low inventories, prices over MSRP, study says

Vehicle inventory low, vehicle transaction prices high, customers fretting … welcome, J.D. Power, to the era of supply and demand. In a recently published survey from one of the auto industryÂ’s top analytical firms, findings show that customers' satisfaction with vehicle purchases in the United States this year has dipped for the first time in 10 years. The 2022 U.S. Sales Satisfaction Index (SSI) Study found that overall sales satisfaction has dropped to 786 (on a 1,000-point scale) from 789 in 2021. In that year, higher than expected trade-in values softened the effect of new vehicle price increases. But in 2022, on top of trade-in prices shrinking, many dealers elected to charge more than the ManufacturerÂ’s Suggested Retail Price, a factor that did not sit well with buyers. “When dealers charge more than MSRP, particularly with long-term loyal customers, they risk a potential long-term negative effect on customer advocacy and service business," said Chris Sutton, vice president of automotive retail at J.D. Power. Satisfaction among buyers who paid more than sticker price is 757, while satisfaction among those who paid the sticker price or less is 850, the Power report said. The lack of dealership inventory was also a customer irritant, J.D. Power found, a point that automakers and their dealers may want to consider. Many have maintained, or considered maintaining, a smaller inventory in the wake of the pandemic, keeping costs down and driving more customers toward factory orders. Regarding those consumers shopping for electric vehicles, the survey said that more than a third of them “failed to get instruction on EV charging before they left the dealership, which notably affects satisfaction.” Said Sutton, “Salespeople donÂ’t need to show gas-powered vehicle buyers how to fill their tank, but they do need to show EV buyers how to charge their vehicle.” There are positives to the Power conclusions, however, especially for Alfa Romeo dealers. The Italian brand ranked highest in customer satisfaction among premium brands with a score of 833, with Porsche a very close second (831) and Lexus (819) third. Alfa is on something of a roll these days, with its compact Tonale crossover due for release in the spring, and a new sports car in the works. Meanwhile, in PowerÂ’s “mainstream brand”” segment, Buick ranked first with a score of 825, followed by Dodge (816) and Subaru (804), all performing higher than the industry average.

Mark Webber gets early clearance for Porsche departure

If there's no rest for the wicked, there's surely even less rest for the wickedly fast. And make no mistake about it, Mark Webber is wickedly fast. He may not have proven able (or given the opportunity, depending on who you ask) to emerge from Sebastian Vettel's shadow after six seasons partnered with the multiple world champion at Red Bull Racing, but he's still won nine Formula One grands prix, to say nothing of the sports car races he won with Mercedes in the late 90s. But now he's leaving F1 to anchor Porsche's new LMP1 program, and according to the latest reports, he's departing Red Bull for Porsche sooner than expected.
Typically an F1 driver is obliged to stay with his team until the end of the calendar year - not just the end of the racing season - helping out with things like promotional events and fine-tuning next year's car. But news.com.au reports that Red Bull has given him early leave, so once the racing action in Brazil is done on Sunday, he's departing straight for Porsche's racing headquarters in Wiessach, Germany.
It won't be Webber's first visit to the facility, having already swung by to have his new seat fitted. But his early arrival will undoubtedly help him and Porsche get up and running ahead of schedule. The move may have been facilitated by a new sponsorship deal that could see Webber carry Red Bull with him to Le Mans, so don't be too surprised to see the energy drink company's logo on the side of the new Porsche once the new racing season gets under way next year, whether in concert with or instead of the anticipated revival of the Martini Racing livery.

Porsche offering short-term loans to Macan waitlisters

Walk into a Porsche dealer today, place an order for a Macan and you'll be looking at a waiting period of six months or more before you can expect delivery. That may be common enough for high-end European automakers, but the Macan is meant to lure new buyers to the brand, and the waitlist could be enough to deter them from sticking around.
The solution? Offer to lease them a Boxster or Cayman until their new Macan arrives. Shorter in term that the usual new-car lease, these six-month terms are designed to keep buyers from turning their backs, all the while experiencing the kind of vehicle Porsche does best.
Of course it doesn't hurt that the dealer then gets a used sports car to sell again once the short-term lease is up. And we wouldn't be surprised to see some buyers asking to hold on to their mid-engined sports car for a little longer, either.