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Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

The Volkswagen Group switches official language to English

The Volkswagen Group can't be fairly thought of as entirely German anymore, so the news that the company is switching its official language to English to help attract managers and executives is a rational, if surprising, decision. While many VW Group companies are still staidly German in character and culture, consider the other companies that it controls: Bentley (British), Bugatti (French), Ducati and Lamborghini (Italian), Skoda (Czech), Scania trucks (Swedish), and SEAT (Spanish). Not to mention the large Volkswagen Group of America operation, which constructs cars in Chattanooga, TN. Volkswagen's explicit motivation is to improve management recruitment – making sure the company isn't losing out on candidates for important positions because they can't speak German – and that's inherently sensible in a globalized economy. Particularly considering, like it or lump it, that English is the lingua franca of said global economy. It also should make it inherently easier to communicate between its world-wide subsidiaries and coordinate operations. It's hard to say for sure if this will have any impact on the consumer, although it's easy to see the benefits if, say, VW Group hires some American product planners or engineers and they push for features and designs that more closely suit American needs. After all, the US is a hugely important market for any manufacturer, and so the switch to English almost certainly has something to do with the outsized influence of the US in the global economy. And there doesn't seem to be a downside from a purely rational perspective, although it could mean that the Group's corporate culture becomes less German. Whether that's a good or a bad thing depends on your perspective. Related Video: Image Credit: Krisztian Bocsi/Bloomberg via Getty Images Plants/Manufacturing Audi Bentley Bugatti Porsche Volkswagen SEAT Skoda

Porsche 911 GT3 Cup ANDIAL Edition First Drive

There is only one Porsche 911 GT3 Cup ANDIAL Edition on the planet, and its owner is standing patiently in the hot pits at Oklahoma's Hallett Motor Racing Circuit, watching attentively as his prized possession circles the challenging road course at speed. I'm the lucky soul strapped firmly in the cockpit of the white-and-blue racecar. The tight carbon-fiber seat is cutting into my hips, the racket from the gearbox is making me deaf and a river of sweat is flowing off the tip my nose – blame the high ambient temperatures combined with the stress of driving someone else's expensive machine on an utterly unfamiliar circuit. But don't expect me to complain, gripe or come into the pits early, as I'm having the time of my life – I've eagerly waited nearly half-a-year for this moment, and short of me blacking out, there's no way I'm cutting it short. It's been said that ANDIAL-prepared cars and engines have claimed victories on every major racetrack in this country. Belting into the driver's seat of an ANDIAL-prepared Porsche fulfills a personal dream that started decades earlier when I thumbtacked a picture of a white Porsche 935 on my dorm room wall, its colorful bodywork stenciled with "ANDIAL" along the bottom of the driver's door. In the 1980s, the name of the privately held racing company was synonymous with Porsche and victory – it's been said that ANDIAL-prepared cars and engines have claimed victories on every major racetrack in this country. As its founders retired and the company focused on smaller specialty projects, ANDIAL's business model changed, but its relationship with Porsche remained strong. In early 2013, it was announced that the Porsche Motorsports North America, Inc. (PMNA) had purchased the brand – yet there was still no word as to how the famed ANDIAL name, an anagram made from the names of the founding members – the late Arnold Wagner (AN), Dieter Inzenhofer (DI) and former PMNA president and current consultant Alwin Springer (AL) would be used. Some answers emerged in February of this year when I received a phone call from Porsche. The company offered to have me to visit ANDIAL's shop in Southern California, which is now operating entirely under the direction of PMNA. Entering one of the shop's bays, I found myself face-to-face with a lightly used 997 GT3 Cup racecar. The vehicle was in the early stages of a complete teardown and rebuild – in preparation for its rollout in traditional red, white and blue ANDIAL livery.