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Porsche prioritizes 200,000-unit sales target over exclusivity [w/poll]

Would a Porsche still be a Porsche if it weren't as exclusive? That's the question which industry pundits are asking - and customers may soon as well - as the German automaker emerges from the fringe in pursuit of larger volumes.
A dozen years ago Porsche was barely selling over 50,000 units per annum. In a sales surge that has gathered pace as fast as a 911 Turbo, however, it was already hovering around the 100,000-unit mark a few years later. Last year it sold over 160,000, and has targeted 200,000 units by 2018. But it may not even take that long.
Automotive News reports that Porsche has advanced its targets to reach for 200,000 units by the end of this year or the next. The bump in sales would be driven particularly by the introduction of the new Macan, of which it aims to sell 50,000 units annually, starting next year. The Cayenne currently stands far and away as its most successful model. The 911 and Panamera have swapped second place a few times over the past five years, followed by the Boxster and Cayman.

Porsche completes production of 918 Spyder

Porsche is closing another chapter in its history as production of the 918 Spyder has officially come to an end. The only remaining question is: what comes next? The 918 was the latest in a long line of flagship supercars from the German automaker, starting with the 904 Carrera GTS, continuing on through the 959, 911 GT1, and Carrera GT. Each was a technological game-changer for Porsche, just as the 918 Spyder will surely be remembered. With the hybrid roadster now zipping off into the annals of history, all eyes will be fixed on Zuffenhausen to see what it does next. And though it may not be much to go on, we've already begun seeing some hints at what that could be. Last week Porsche released a solitary teaser image showing its next-generation sports car, covered and parked alongside the Le Mans-winning 919 Hybrid LMP1. Just what's under the cover, Porsche isn't saying, and didn't respond to our repeated inquiries for comment. However the signs point towards a mid-engined supercar – not unlikely to pack a hybrid powertain once again – positioned closer to the likes of McLaren 650S and Ferrari 488 GTB than the outgoing 918 Spyder, which faced off against the McLaren P1 and LaFerrari. If that turns out to be the direction Porsche takes with its upcoming new supercar, as has long been anticipated, it would hardly be unprovoked. McLaren recently launched the 570S as part of its new Sport Series to take on the Porsche 911 Turbo, and Ferrari is once again rumored to be pursuing the same with a new Dino. While the specifics may remain cloudy for the time being, what is crystal clear is that things are about to get very interesting in the battle between Porsche and its rivals. Related Video: Porsche super sports car with hybrid drive reaches its limited edition volume of 918 units Porsche finishes production of the 918 Spyder technology pioneer Stuttgart. Today, the chequered flag marked the finish: after 21 months of production time, the final Porsche 918 Spyder came off the line in Stuttgart-Zuffenhausen according to schedule. But the legacy of this technology pioneer will reach far beyond its production time. Future generations of sports cars will benefit directly from innovations of the 918 Spyder. The 918 Spyder was systematically developed to be a performance hybrid with plug-in technology. The hybrid super sports concept car made its debut at the 2010 Geneva International Motor Show where it met with overwhelming approval.

Recharge Wrap-up: Porsche 918 Spyder named Robb Report Car of the Year, cheap E85 in MN

Robb Report has named the Porsche 918 Spyder as its 2015 Car of the Year. The luxury lifestyle publication chose the powerful hybrid for being "the rarest, fastest, quickest, and most groundbreaking production Porsche ever," says Robb Report automotive consultant Robert Ross. About 140 judges were involved in the decision, which was announced at the North American International Auto Show in Detroit this week. Read more at Robb Report. Samsung SDI brought four new batteries to the Detroit Auto Show. One is a 120-Ah battery with a range of over 300 kilometers (186 miles). A second is interoperable between plug-in hybrid and all-electric vehicles. A third is a compact hybrid battery that offers smaller packaging without losing capacity. The fourth is a low-voltage system meant to replace or work alongside lead-acid batteries and improve fuel economy. Read more at The Korea Economic Daily, or in the press release below. A relationship between a Minnesota ethanol producer and retailers means cheap E85 for customers. The DENCO II ethanol plant began blending its own E85 fuel in 2011, and now sells directly to 45 gas stations. DENCO II sets the pricing for the fuel, and has been running a promotion for certain retailers to sell E85 for about a dollar cheaper than E10 gasoline. That promotion includes a Cenex station in Alexandria, MN selling E85 for just 85 cents per gallon. The result has been success for both the producer and gas stations, with customers having more cash to spend on retail goods when they go inside to warm up. Read more at Ethanol Producer Magazine. Samsung SDI, targeting the North American market with automotive batteries and high-tech materials ? Display batteries and materials for automobiles at NAIAS from January 12, 2015 ? Introduce high capacity battery cells providing 300km driving distance per charge ? Present Non-Painting Metallic Material, the winner of SPE Automotive Innovation Award ? Samsung SDI, the world-leading material and energy solution provider introduced automotive batteries and engineering plastic materials targeting the North American market at the Detroit auto show. Samsung SDI showed off automotive batteries for electric vehicles as well as advanced materials for the interiors and exteriors of conventional vehicles at the 2015 North American International Auto Show.