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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Black Edition Porsche Cayman is cooler than your Amex

I was working in a restaurant when I saw my first American Express Centurion card. Colloquially known as the Black Card, the Centurion is a substantial thing, if you've never handled one. It's, as the nickname describes, black, and made from titanium. It's cold to the touch and because it's so much heavier than a normal card, it feels like a piece of precision engineering. At the time, I couldn't get through my head just how German it felt, despite the "American" on its face. In many ways, this Porsche Cayman Black Edition is like the Black Card. It's the same color, for one. Gloss-black paint comes standard, although you're free to spend $710 for the metallic Jet Black variant. Like the exterior, the interior can only be had with black leather. Other upgrades for this "exclusive" Cayman include a Sport Design steering wheel, 20-inch Carrera Classic wheels, bi-xenon headlamps with the Porsche Dynamic Lighting System, navigation, heated seats, and an upgraded stereo. While its color and exclusivity might be a lot like the Centurion Card, we're wagering this isn't the Cayman most Black Card holders would buy, and that's because Porsche based it on the 275-horsepower model, rather than they hairy chested, 325-horsepower Cayman S, 340-hp GTS, or 385-hp GT4. That means 60 miles per hour arrives in a leisurely 5.4 seconds for the manual, 5.3 seconds for the PDK automatic, and 5.1 seconds for the PDK in Sport Plus mode. And if time really is money, those numbers aren't going to mesh with Black Card carriers. Prices for the Cayman Black Edition start at $60,195, or $6,600 more than the standard Cayman. While that seems steep, according to our contacts at Porsche, you'd be spending $12,825 to add the Black Edition's standard equipment to a normal Cayman. Sales are slated to begin in January. Porsche has released a single image of the new Cayman, available up top. You can also scroll down for a brief press release. Related Video: IN ELEGANT BLACK: PORSCHE CAYMAN BLACK EDITION Exclusive edition of 2016 Porsche Cayman in classic color combination ATLANTA, Oct. 1, 2015 -- Porsche is expanding the Black Edition line-up to include a new special edition of the Cayman. A strong complement inside the special edition series, which also includes the Boxster and the 911 Carrera, the Cayman Black Edition is distinguished with a timeless Black on Black design and an extensive level of standard equipment.

Le Mans-winning Porsche 956 up for auction at Pebble Beach

Collectors looking to get their hands on a piece of racing history will want to be in Monterey this August. That's where Gooding & Company will be auctioning off the genuine Le Mans winner you see here. One of the finest examples of the Group C era, this 1982 Porsche 956 won the 24 Hours of Le Mans in 1983 – the eighth time the German marque won the legendary French endurance race, en route to the record seventeenth win it racked up at La Sarthe this year. This 956 was the third of only ten examples made, complete with Rothmans livery and unimpeachable history. It debuted at Le Mans in 1982, where it placed second behind another Rothmans-liveried 956, and went on to win the next four races it entered. The following year, the two Porsches switched places in the winner's circle at Le Mans, securing this car's place in the annals of racing history. Now set to cross the auction block at the Pebble Beach Concours d'Elegance, Gooding projects this most historically significant Porsche to fetch between $7,000,000 and $9,000,000 once the gavel drops. According to the Sports Car Market database, that would make this the most valuable Porsche ever sold at auction, eclipsing the 1972 Porsche 917/10 Can-Am racer that Mecum sold for $5.83 million in Monterey three years ago. It would also far exceed the ˆ2.35 million ($3.15m) paid at RM's auction in Paris last year for another Rothmans-liveried 956 that completed the 1-2-3 finish at Le Mans in '82. That is, assuming 956 #003 sells this time: the last time it crossed the auction block, it failed to sell after a high bid of $2 million. Le Mans-Winning Rothmans Porsche 956 Roars its Way to Gooding & Company's Pebble Beach Auctions SANTA MONICA, Calif. (June 19, 2015) – Gooding & Company, the official auction house of the Pebble Beach Concours d'Elegance®, is thrilled to announce the addition of one of the most important and desirable competition cars of all time to its Pebble Beach Auctions. The 1982 Porsche 956, chassis 003, was the outright winner of the 1983 24 Hours of Le Mans and the most successful example of this revolutionary and dominating series of Group C cars. The sale of this factory Porsche racing machine presents an incredible opportunity to own a significant piece of motorsport history and it is sure to be a highlight of Gooding & Company's internationally renowned auction, taking place on August 15 and 16, 2015 in Pebble Beach, California.