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Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

Porsche GT division rules out AWD, SUVs

Any German automaker worth its lap times needs a performance division. Mercedes has AMG, BMW has the M division, Audi has Quattro GmbH with its S and RS models... even Volkswagen has its R line of hot hatches. And though Porsche is a performance automaker unto itself, even it has a performance division. It's called Porsche GT, and though it's been branching outside the 911 range lately, don't expect it to wander too far. According to Car and Driver, which spoke recently with Porsche GT boss Andreas Preuninger and R&D chief Wolfgang Hatz, there are limits to what the division will do. And while those limits may have been broadened to include technologies like turbocharging and dual-clutch transmissions, they won't stretch as far as all-wheel drive. Take a look at the previous-generation 997 and what separated the 911 GT2 from the 911 Turbo was principally its all-wheel-drive system. Porsche GT isn't planning on doing a GT2 this time around – the new GT3 RS occupying that territory on its own – but the next generation (whether it wears the number 2 or 3) will likely go turbo along with most of the rest of the 911 family. The exclusion of all-wheel drive from the Porsche GT parts bin also means that the division won't be taking on the company's SUVs like the Cayenne and Macan. So the Cayenne GTS will be as extreme as it gets, taking on the likes of the BMW X5 M, Mercedes GL63 and Audi SQ5 without the help of Zuffenhausen's racing department. We can't expect the PDK to stick around though, so to speak. Though the new Cayman GT4 packs a manual transmission, the 911 GT3 and GT3 RS have dual-clutch gearboxes. Moving forward, Preuninger says they'll leave it up to prospective customers to decide which type of transmission they'll build into their most extreme performance models.

Despite premium carmakers going downmarket, luxury auto sales stick at 10-11%

According to research conducted by global information company IHS Automotive, the leporine birthing of new models by luxury manufacturers over the past six years hasn't increased their market share in the US. Even as car sales reached 15.6 million units, IHS says what's happened instead is that luxury buyers are merely moving from one brand to another, moving from larger luxury vehicles into hot segments like compact luxury crossovers or leaving the market at the same rate as other buyers enter.
Whether broken out by makes or by segment, market share has rollercoastered inside a narrow band from 10.5 to 11.5 percent since "at least" 2008. Closer investigation reveals the shifting boundaries in the aspirational pond, with brands like Mercedes-Benz and Audi gaining territory as Lexus and Lincoln lost it, and Saab and Hummer were buried, dead, under it. One neat note is that Tesla has gone from a share of zip to .12 percent.
The subcompact and compact crossover segments show growth, with those little high-riders jumping from .3 percent to 1.16 percent of overall industry sales. Their rise, though, is concomitant with the decline of four other segments: compact and midsize cars and fullsize cars and SUVs. We think the next few years that will tell if the small-car expansion can overcome the large-car retraction, with a phalanx of smaller offerings like the CLA only recently hitting the market and others like the GLA, Macan and Q1 doing so in the near future.