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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Porsche Boxster Spyder GT4 under consideration

Apparently, the Porsche Boxster Spyder will not be the ultimate example of the breed, after reports have surfaced indicating that Porsche is considering an even hotter roadster after seeing strong demand for the all-new Cayman GT4. The new lightweight Boxster was just unveiled a few weeks back at the 2015 New York Auto Show, showing a 3.8-liter flat-six, just like the Cayman GT4. It's without a number of GT4-specific components, though. According to Autocar, a Boxster Spyder GT4, if it were built, would benefit from the same 911 GT3-inspired adjustable front suspension, a unique rear suspension, GT3-spec brakes and a new aerodynamic kit. "We are looking at it right now," a source within Porsche told Autocar. "Much of the engineering has already been done for the Cayman, so we think this might be a good direction for us." Related Video:

Porsche Pajun to go all-electric as Tesla rival

Porsche has been rumored to be working on a smaller counterpart to the Panamera for nearly four years now, but we have yet to see any sign of the model dubbed Pajun coming to fruition beyond a digital rendering hidden in the background of another Porsche design. Apparently Stuttgart has been having trouble making the business case in an already crowded market segment. But that doesn't mean the project is completely off the table. According to the latest from Germany's own Auto Motor und Sport, Porsche is now planning to launch the so-called Pajun (shorthand for Panamera Junior just like the Macan project was previously called Cajun) purely as an electric vehicle. With an eye evidently fixed on how dedicated hybrids and EVs are gaining traction in the marketplace (to say nothing of actual tarmac), the electric Pajun - almost certain to carry a different name to the showroom – would be different enough to distinguish itself from existing four-doors of that size like the Mercedes E-Class, BMW 5 Series, Audi A6, et al. Word has it that Porsche believes that battery technologies will advance enough over the next four years to give its four-door EV a range of nearly 250 miles on a single charge. The model's arrival would be just the latest in a series of environmental concessions made by the company with the broadest range of plug-in hybrids on the market. Aside from the E-Hybrid versions of the Panamera and Cayenne, Porsche arguably led the charge (so to speak) towards hybrid hypercars with the 918 Spyder, is downsizing many of its engines and is turbocharging almost the entirety of the 911 range.