Porsche: 911 40th Anniversary Edition Coupe 2-door on 2040-cars

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Despite premium carmakers going downmarket, luxury auto sales stick at 10-11%

According to research conducted by global information company IHS Automotive, the leporine birthing of new models by luxury manufacturers over the past six years hasn't increased their market share in the US. Even as car sales reached 15.6 million units, IHS says what's happened instead is that luxury buyers are merely moving from one brand to another, moving from larger luxury vehicles into hot segments like compact luxury crossovers or leaving the market at the same rate as other buyers enter.
Whether broken out by makes or by segment, market share has rollercoastered inside a narrow band from 10.5 to 11.5 percent since "at least" 2008. Closer investigation reveals the shifting boundaries in the aspirational pond, with brands like Mercedes-Benz and Audi gaining territory as Lexus and Lincoln lost it, and Saab and Hummer were buried, dead, under it. One neat note is that Tesla has gone from a share of zip to .12 percent.
The subcompact and compact crossover segments show growth, with those little high-riders jumping from .3 percent to 1.16 percent of overall industry sales. Their rise, though, is concomitant with the decline of four other segments: compact and midsize cars and fullsize cars and SUVs. We think the next few years that will tell if the small-car expansion can overcome the large-car retraction, with a phalanx of smaller offerings like the CLA only recently hitting the market and others like the GLA, Macan and Q1 doing so in the near future.

Porsche doesn't think autonomous cars fit brand

Porsche customers have no need to worry because the company has no intention of taking away driver control by introducing autonomous tech for its vehicles. "One wants to drive a Porsche by oneself," company CEO Oliver Blume told a German newspaper, Reuters reports. For the sports car maker, this is a sensible decision, as its owners are driving enthusiasts who desire an exciting experience behind the wheel. Blume also isn't a big fan of people using their phones in the car. "An iPhone belongs in your pocket, not on the road," he told the newspaper. While Blume doesn't like some cutting-edge automotive tech, he's no Luddite. The CEO eventually wants every Porsche to be available with a hybrid powertrain option, including the 911. A plug-in version of the famous sports coupe could be ready by 2018 and have a 31-mile EV range (presumably on the European cycle), according to Reuters. The evidence suggests that Porsche is very serious about electrifying the 911. A company exec admitted the automaker had PHEVs under discussion. Spy shots (above) already showed one testing that possibly had a charger on the passenger side rear fender. The 911 PHEV would also follow logically from Porsche's recent surge to electrify its models. The Panamera and Cayenne already offer plug-in versions, and the 918 Spyder proves the system can perform. Applying that battery knowledge to the 911 is a natural move, especially with the fully electric Mission E taking another technological step forward around 2020. Related Video:

2017 Porsche 911 Carrera experienced from the passenger seat

Autoblog joins Porsche for Rennsport Reunion V at Mazda Raceway Laguna Seca, the fifth international gathering of all things Porsche. If you've ever had a picture of a Porsche on your wall or dreamed of owning a certain model, either that very car or one just like it is here. Watching three 917 racers blaze over the rise at the front straight and down into turn one can make a viewer think, "So this is how Steve McQueen felt..." It was a modern Porsche that delivered one of the highlights of the first day, though: we rode shotgun for three hot laps of the track in the new turbocharged 991.2-series 911 Carrera S, with Thomas Krickelberg, director of powertrain for the 911 model line, our pilot. We cornered him and August Achleitner, vice president of the 911 product line, for a few questions about the changes. What do you call the standard 911 now that it has turbocharged engines? Carrera. If you're wondering what to call the standard 911 now that they have turbocharged engines, the answer is: Carrera. Krickelberg said, "In-house we call them 'little turbo' and 'big turbo,'" but the Carrera is a model line within the 911 model line, the big boy 911 Turbo is a second model line within the 911 family. One will continue to be called Carrera, the other simply Turbo. The move to turbocharging came to serve the twin kings of performance and fuel economy, but engineers played around with numerous configurations. A non-turbo engine displacing about 4.0 liters – that's as big as the 9A1 engine block can go – was considered, but that setup couldn't deliver the desired fuel efficiency. Krickelberg said engineers considered a small-displacement block of around 2.0 liters, but that was abandoned because "takeoff behavior was worse" because the turbo was called upon to do too much of the heavy performance living. Krickelberg added, "Not only that, but there was a too big a gap between real-world fuel economy and homologation fuel economy." Base Carrera and the Carrera S models haven't used the same engine displacement since the 996 series departed at the end of 2004. Achleitner said, "We found 3.0 liters is the best solution to get the best mix of fuel and air in combustion chamber - it offered the best geometry, bore and stroke, and the size of the walls.