Porsche: 911 on 2040-cars

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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Jerry Seinfeld is selling three rare and valuable Porsches

Jerry Seinfeld, whose car guy status has come to the fore in the post-Seinfeld universe with Comedians in Cars Getting Coffee, is selling a few of his Porsches. If you're expecting half-completed restoration candidates or tired old 930s, you're mistaken. What Seinfeld considers excess, most Porsche museums would jump up and down for ... and they might. But they'll have to bid. The three-lot Seinfeld Collection will be the highlight of the Amelia Island Auction by Gooding & Company on March 11th. At the top of the pre-auction estimate heap is a 1955 550 Spyder, one of the most coveted road cars the company made. It could go for $6m or more, and it's an interesting and lovely shade of blue. A seafoam green 1958 356 A GS/GT Carrera Speedster could bring $2.5m, and appears to still be stripped-down and set up for racing, as it would have been originally. And at the bottom of the heap is the 1974 911 Carrera 3.0 IROC RSR once driven by Peter Revson in the famous Roger Penske International Race of Champions. It should bring something north of $1m. Why is Seinfeld selling these rare and desirable Porsches? According to the comedian, it's simply time to send some of his collection "back into the world, for someone else to enjoy, as I have." Fair enough, although with the celebrity name attached to the auction, that enjoyment isn't going to come cheaply. Related Video: Gooding & Company Announces an Unprecedented Offering From the Esteemed Jerry Seinfeld Collection to Headline Amelia Island Auction Three highlights from the collection will be on display at the company's Scottsdale Auctions – the 1955 Porsche 550 Spyder, 1958 Porsche 356 A 1500 GS/GT Carrera Speedster and 1974 Porsche 911 Carrera 3.0 IROC RSR SANTA MONICA, Calif. (January 19, 2015) – Gooding & Company, the auction house acclaimed for selling the world's most significant and valuable collector cars with the tradition of presenting some of the greatest collections to ever come to market, is honored to announce a selection of consignments from The Jerry Seinfeld Collection to be sold at the Amelia Island Auction on March 11, 2016. A sampling of this exceptional collection will feature three historic Porsches at Gooding & Company's annual Scottsdale Auctions marquee beginning January 27, 2016.

Prosecutors in Argentina wants Top Gear to stand trial

Jeremy Clarkson may have left Top Gear behind, but some of his actions on the show may come back to haunt him. Prosecutors in Argentina reopened a criminal case against Clarkson last week, which may result in a prison sentence, over last year's now infamous insulting license plate incident, the Telegraph reported. Top Gear, and Clarkson in particular, had a reputation for going out of their way to insult other cultures. Clarkson was already on notice for racist remarks and social media posts when he punched a producer, ending his career at the BBC. So it was not a huge surprise when the team ran into trouble in Argentina while filming a 1,400-mile road trip for the show's 2014 Christmas special. Now for the history; Argentina and England have a long running disagreement that goes all the way back to the age of empire. At various times, a small set of islands off the coast of Argentina, called the Falklands, have had French, British, Spanish, and Argentine settlements. Britain claimed for their own in 1833. In 1982, Argentina and Britain fought a short, bloody war over the islands. Britain emerged victorious and still holds the islands to this day, though Argentina still claims them. Enter the Top Gear lads and their cars. Clarkson was driving a Porsche 928 with a license plate reading H982 FLK. Producers for the show deny up and down that the plates were not intended to cause such ire. Intentional or no, residents took the plate as a jab at the country's defeat in 1982. First, Clarkson was banned from the city where the road trip was supposed to wrap up. Then, angry Argentines threw stones at the hosts, forcing Top Gear to abandon filming and flee the country. In April, a judge deemed the plates intentionally disrespectful and blamed the show for causing a riot. Now the case is being reopened in Argentine courts, partly at the urging of veterans from the Falklands War. Prosecutors are saying that Top Gear changed the Porsche's plates with full knowledge that such actions were illegal. The case could take years to wind its way through the court system and drag all three Top Gear presenters in front of a judge. At the end, if found guilty, Clarkson could face three years in an Argentine prison.