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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Recharge Wrap-up: Porsche 911 hybrid possible, Ecocruise EVs coming soon

The next-generation Porsche 911 could use hybrid power, according to Porsche CEO Matthias Muller. "There is no reason against it and we will see if we have some reasons to do it," Muller says of the model due around 2018. He also suggests that hybrid technology could eventually make its way into all Porsche model lines, but that the Boxster and Cayman would first get four-cylinder versions. Muller cites carbon emissions and "sportiness" as reasons to use hybrid power, pointing to the 918 Spyder as a good example of both. Read more at Car Advice. A B-Class F-Cell from the Mercedes-Benz fleet has hit a benchmark of 300,000 kilometers (about 186,411 miles) in everyday use. The achievement won Daimler an "f-cell award" for hydrogen fuel cell technology and innovation. The 300+ fuel cell cars in the Daimler fleet have driven a collective 9 million-plus kilometers (more than 5.5 million miles). The information gathered from this testing is being used to improve development as the company looks toward expanding commercialization of fuel cell cars. "We have clearly demonstrated that the fuel cell electric drive is ready for the road," says Professor Herbert Kohler of Daimler. "The last hurdles we will overcome in intensive cross-industry and cross-border teamwork." Read more in the press release below. A company called Ecocruise has new EVs coming out soon. Along with electric scooters and service vehicles, Ecocruise develops street-legal neighborhood electric vehicles like the three-wheeled EZip-3, the four-wheeled EZip-4, and the fun looking Cruser Sport (see a prototype in the video below). The EVs are scheduled to go on sale in January of 2015, which is right around the corner. Ecocruise was started after the founder of Kasea Motorsports decided to switch to electric vehicles with the goal of offering providing affordable emissions-free driving. Learn more about Ecocruise and its vehicles at the company's website. The new EU Fuel Quality Directive (FQD) does little to discourage dirty fuels like tar sands and coal-to-liquid, says Transport & Environment (T&E). The FQD requires suppliers to reduce greenhouse gas intensity for transport fuel in the EU by six percent by 2020. The much-delayed FQD doesn't do as much as it could, though, say critics, and it doesn't label dirtier fuel sources as such despite the urging of scientists. T&E, an organization focused on cleaning up EU transport, blames Canada, the US and Big Oil.

Topiary Joe sculpts the ultimate in green cars

Efficient cars are all the rage these days, but Joe Kyte has made a business of crafting some of the coolest green cars around – literally. Kyte is better known by his nickname Topiary Joe, and in addition to being a talented artist, he is also a real gearhead. Kyte has been creating topiaries for the last 20 years. It began when he was marketing greenhouse products to Walt Disney World and saw their plant sculptures. He realized that he could do that and since then, has done around 3,400 pieces. His most intriguing creations are the rolling sculptures that move and turn. Prices for those start at about $18,000 and can be as high as $30,000. While, the wheels are machine-bent, Kyte said all the other parts are done with a table vice and a Lincoln Electric arc welder. Topiary Joe is taking the Porsche (pictured above) to Palm Beach later this year to sell or says he may donate it to Porsche North America. If you really want it, the sculpture is currently on Craigslist for sale for $24,000. Topiary Joe has also had a life-long love of cars. "I was driving my first MG Midget before I was 14," he told Autoblog. He grew up in Oak Ridge, TN, where the Manhattan Project was partially developed. He says the town was full of recent college grads driving Mercedes, and he caught the bug. His automotive mentor was a nuclear physicist who taught him to repair and restore the Mercs. Kyte has completed commissions for Sandals Resort, Dreamworks, Absolut, and many more. Among his favorite creations is the Ferrari that he created at the Abu Dhabi Grand Prix that is now exhibited at the airport each year before the race. Check out his website for a wider look at his work.