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Porsche Fire and Ice is chilling art born of flames

Porsche held a contest inviting ten filmmakers to riff on the tagline for the Panamera, "Thrilling Contradictions," in a 60-second film. The winner was an entry called Fire and Ice by director Ross Cohen, a concept that uses just those two elements in a premise as simple as it is rewarding. For his efforts, Cohen will receive a trip to the Chicago International Film Festival, and you might see the short in the pre-movie advertisements in a theater served by Spotlight Cinema Networks.
Porsche did this kind of thing just two years ago, when it asked filmmakers to illustrate the idea of "Everyday Magic". The winner of that contest, Michael Korbel's It's a Magical Life, followed the journey of a young man to husband and father from the perspective of the trunk of a 911. You'll find that video as well as Fire and Ice below.

Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

2015 Porsche Cayenne GTS proves performance is relative

The Turbo may be the most powerful model in the Cayenne range, but the GTS is arguably the enthusiast's choice. (In so far as a 4,500-pound crossover can be considered an "enthusiast's choice," anyway.) And now, after refreshing the rest of the Cayenne lineup, Porsche has revealed the new Cayenne GTS, alongside its new 911 GTS stablemate, here at the LA Auto Show. Like the new Cayenne S, the new GTS drops the previous version's atmospheric V8 for a 3.6-liter twin-turbo V6, but ups the output to 440 horsepower and 445 pound-feet of torque to propel Zuffenhausen's portliest to 62 in a scant 5.2 seconds. Alongside the power upgrade, the GTS gets a lowered air suspension and sportier exhaust, the beefier brakes from the Cayenne Turbo and an upgraded aero kit to help with the whole barn-door-profile thing. Just don't expect all that extra kit and the prestige of a Porsche badge on your crossover to come cheap, with prices starting at $95,500 (plus $995 destination).