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Porsche announces works team for United Sportscar Championship

Porsche is undoubtedly the most successful manufacturer in sportscar racing, and it's only upping its game. The German marque is launching its new LMP1 racer for Le Mans in pursuit of overall victory once again, and now that sportscar racing in North America is coming together under one banner in the United Sportscar Championship, Porsche has announced it is entering the fray with a works team here as well.
The new Porsche North America racing team will field two cars in the entire inaugural season of the Tudor United Sportscar Championship that's been formed out of the former Grand-Am and American Le Mans Series. The team will be based out of the Porsche Motorsport North America facility in Santa Ana, California, and will partner with three-time ALMS LMPC winners Core Autosport in getting a pair of the latest 911 RSR racecars to the front of the GT Le Mans class.
Drivers have yet to be announced, but are projected to be drawn out of Porsche's factory driver program, which includes such talents as Patrick Long, Timo Bernhard, Romain Dumas and Neel Jani. Keep reading below for the official announcement.

Another cool projection vid, this time with a Porsche 911

Porsche has become the latest automaker to take advantage of clever projection technology. The automaker worked up a quick presentation for the 2013 911 Carrera 4S to show off a bit of "motionless driving." The display tracks the sports car from production to back-road caning and city-center cruising, displaying a variety of exterior color choices and wheel options without resorting to a two-dimensional video.
This isn't the first time we've seen an automaker use its new product as a projection screen. Subaru, Hyundai, Lamborghini and others have all done the same, and the trick never fails to be visually interesting.
As you may recall, we got to play with the 2013 911 Carrera 4S back in November and found the machine to be a better daily driver than its rear-wheel drive counterpart. You can check out the projection video below.

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.