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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Paul Walker's father sues Porsche

Porsche will reportedly face another wrongful-death suit in connection with the death of Paul Walker. This latest suit, according to USA Today, was filed by the late actor's father and the executor of his will. In the suit, Paul William Walker III claims that the Porsche lacked the safety equipment that could have saved the life of his son, actor Paul William Walker IV. The case dates back almost two years, to the day when Walker and his associate Roger Rodas were traveling in a 2005 Porsche Carrera GT. Rodas lost control of the car, which struck a lamppost and two trees on Hercules Street in Santa Clarita, CA. A fire erupted after the crash and both Rodas and Walker (who was riding in the passenger seat) were killed. The ensuing investigation determined that unsafe speeds were at fault, however grieving members of the deceased victims' families have launched a series of lawsuits – including several directed against the German automaker – in the aftermath. Walker's father previously sued the Rodas' estate over the ownership of a collection of cars estimated to be worth some $1.8 million. Meanwhile Rodas' widow Kristine has also filed a wrongful death suit against Porsche. And just this past September, Walker's 17-year-old daughter and heiress Meadow filed another wrongful death suit, also against Porsche. In response to the latter, Porsche spokesman Calvin Kim wrote to Autoblog: "As we have said before, we are very sad whenever anyone is hurt in a Porsche vehicle, but we believe the authorities' reports in this case clearly establish that this tragic crash resulted from reckless driving and excessive speed." This latest lawsuit filed by Walker's father alleges that the Carrera GT should have been equipped with stability control, reinforced doors, and a breakaway fuel line – features that, the plaintiff asserts, could have saved his son's life. According to USA Today, Porsche recently claimed in court that the vehicle in question had been modified and improperly maintained. Those factors could have led to the accident that claimed both Walker's and Rodas' lives. Walker was an actor who made his debut in television before appearing in movies like Varsity Blues, The Skulls, and Flags of Our Fathers. He will perhaps be best remembered, however, as the star in the Fast and Furious series – the most recent installment of which was completed posthumously with the help of his brothers and computer animation. The California native was 40 years old.

Ferdinand Piech (1937-2019): The man who made VW global

Towering among his peers, a giant of the auto industry died Sunday night in Rosenheim/Upper Bavaria, Germany. Ferdinand Piech, a grandson of Ferdinand Porsche, who conceived the original Volkswagen in the 1930s, was the most polarizing automotive executive of our times. And one who brought automotive technology further than anyone else. Ferdinand Porsche had a son, Ferdinand (called "Ferry"), and a daughter, Louise, who married the Viennese lawyer Anton Piech. They gave birth to Ferdinand Piech, and his proximity to two Alfa Romeo sports cars — Porsche had done some work for the Italians — and the "Berlin-Rome-Berlin" race car, developed by Porsche himself, gave birth to Piech's interest in cars. After his teachers in Salzburg told his mother he was "too stupid" to attend school there, Piech, who was open about his dyslexia, was sent to a boarding school in Switzerland. He subsequently moved on to Porsche, where he fixed issues with the 904 race car and did major work on the 911. But his greatest project was the Le Mans-winning 917 race car, developed at breathtaking financial cost. It annihilated the competition, but the family had had enough: Amid growing tension among the four cousins working at Porsche and Piech's uncle Ferry, the family decided to pull every family member, except for Ferry, out of their management positions. Piech started his own consultancy business, where he designed the famous five-cylinder diesel for Mercedes-Benz, but quickly moved on to Audi, first as an engineer and then as CEO, where he set out to transform the dull brand into a technology leader. Piech killed the Wankel engine and hammered out a number of ambitious and sophisticated technologies. Among them: The five-cylinder gasoline engine; Quattro all-wheel drive and Audi's fantastic rally successes; and turbocharging, developed with Fritz Indra, whom Piech recruited from Alpina. The Audi 100/200/5000 became the world's fastest production sedan, thanks to their superior aerodynamics. Piech also launched zinc-coated bodies for longevity — and gave diesel technology a decisive boost with the advent of the fast and ultra-efficient TDI engines. Less known: Piech also decided to put larger gas tanks into cars. Customers loved it. Piech's first-generation Audi V8 was met with derision by competitors; it was too obviously based on the 200/5000.