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Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

Volkswagen taps Porsche chief for board

Matthias Mueller was promoted to the top position at Porsche in 2010 after a successful stint of developing model lines during his 36 years with the company, mainly at Audi. Having shown the same prowess while overseeing Porsche for the past five years, German outlet Frankfurter Allgemeine Zeitung reports that Mueller will be promoted to the management board of the Volkswagen Group, according to a leaked copy of an agenda for the meeting. It's said that a new spot is being created for him, one that will put him in charge of "overseeing cooperation" among Audi, Bentley, Bugatti, Lamborghini, and Porsche. While other group executives are known to hold positions on the board and with brands, or across brands, it isn't clear yet whether Mueller will keep his spot at the CEO of Porsche after the promotion. One thing that is certain is the 61-year-old Mueller doesn't see himself in line for Volkswagen Group CEO Martin Winterkorn's job in 2016, having told FAZ this month, "It's no solution to put a 63-year-old at the head of Volkswagen." News Source: Reuters, Automotive News - sub. req.Image Credit: Geoff Robins/AFP/Getty Images Hirings/Firings/Layoffs Porsche Volkswagen Performance volkswagen group matthias mueller promotion

Porsche Boxster/Cayman GTS, Macan, 911 Targa details leaked

The folks over at Jalopnik have published some rather interesting images from what looks to be a presentation held inside Porsche's North American headquarters in Atlanta, GA. What these leaked photos reveal is pretty significant - details about several of the brand's upcoming launches, including GTS versions of the Boxster and Cayman, a new 911 Targa, and information about the Macan crossover that will debut at this year's Los Angeles Auto Show. Of course, none of this information has been officially verified, but it all looks and sounds pretty believable to us. So, let's dig in.
First up, Porsche will launch the Boxster and Cayman GTS models at next year's Beijing Motor Show in April. Upgrades for the GTS models will include a 15-horsepower bump, standard manual transmission (with optional dual-clutch PDK), standard Porsche Active Suspension Management (PASM) and a slightly quicker 0-60 time. Jalopnik reports that these models will cost around $75,000.
We've spied the soon-to-be-revealed Porsche Macan (pictured right) on several occasions, and these slides suggest that the small crossover will have two different types of turbo power under its hood. The Macan S will use a 3.0-liter turbocharged V6, while the Macan Turbo will use a 3.6-liter unit. Seven-speed PDK transmissions are expected to be fitted to both, and this leaked information states that the new, small Porsche will cost $52,000 and $75,000 for the S and Turbo versions, respectively.