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Porsche expects to hit 200k sales target 3 years early

When Porsche launched the Cayenne, enthusiasts and purists – in between fits of rage – rationalized the SUVs existence by imagining that the money it brought in would guarantee the company's continued ability to produce the many beloved versions of its 911. The same was said when the Panamera arrived, and again when the Macan was unveiled. What probably wasn't imagined when these three more mainstream vehicles joined the Porsche catalog, was how dramatic an impact they'd have on the company's sales figures. The company expects 2015 to be a banner year, as it aims to hit a 200,000-unit sales goal three years ahead of schedule. Porsche sold nearly 190,000 units in 2014, a gain of 17 percent over 2013, while its year-over-year sales for December were up 39 percent. Considering Porsche made these gains before the full impact of the new Macan could be felt, it's no wonder the company is so keen on 2015. Porsche has already moved 45,000 Macans, which would be impressive on its own, were it not for the way the CUV is elevating the brand. According to a report from Reuters, two-thirds of the company's Macan deliveries have been to first-time Porsche customers. Considering these two facts, it will be extremely interesting to see the impact Porsche's newest model has on its sales over a full calendar year.

Are you the 2017 Porsche 911 GTS Targa?

Our spy shooters have caught a strange, mash-up beast wearing a Porsche badge. Superficially, this is a facelift for the 911 Targa that features new bumpers, door handles and a redesigned engine cover, along with new light graphics for the front and rear lights. But have a look around back, and you'll find two inboard exhaust pipes; they aren't right up against each other as on the 911 GT3, but are spaced about five inches apart. The shooters said the first time they saw that arrangement was last winter, on a convertible during testing. We saw it again more recently in spy shots of what was thought to be the 911 GTS coupe prototype at the track. But when the production GTS arrived, it wore the traditional quad-pipe at the corners. The theory put forward by the spy photog: the current GTS has a naturally aspirated engine, but facelifted prototypes they've been seeing all have turbo engines, so this could be the facelifted Targa coming in 2017, after the 991-model 911 gets a refresh. In that case, the GTS coupe prototype at the track would have also been a post-refresh, turbo-engined GTS. It's only a hypothesis, but more than one outlet has reported that Porsche is going all-turbo for the updated 2015 models – the new exhaust position and those 911-Turbo-like vents could be their identifiers. We expect to find out when the lineup is unveiled at the 2015 Geneva Motor Show, possibly codenamed 992 instead of 991.2.

Translogic 166: Porsche 918 Spyder

In the same month that Porsche announced that its 918 Spyder is sold out, Translogic is getting its first (and likely last) shot at the plug-in hybrid hypercar. Our drive starts off in a very civilized fashion as we tour the 918 Spyder's e-power and hybrid modes, but the fun really starts when the naturally aspirated 4.6-liter V8 engine roars to life in sport and race hybrid modes, augmenting the electric motors with an additional 608 horsepower for a total of 887. We even attempt an impromptu 0-60 test to see if we can match Porsche's gobsmacking official time of 2.5 seconds, but sadly we don't have the room to make a run on its 214-mph top speed. Watch as Translogic host Jonathon Buckley pilots this Porsche around an airstrip in Irvine, CA, with a focus on the many driving modes that set the 918 Spyder apart from anything else in the storied automaker's history. Follow Translogic on Twitter and Facebook. Click here to subscribe to Translogic in iTunes. Click here to learn more about our host, Jonathon Buckley.