2022 Porsche 911 Targa 4s on 2040-cars

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Porsche 912 is no longer the brand's black sheep

If you haven't looked recently, prices for many vintage Porsche 911s are now well out of the realm for mortal men to purchase. However, the growing values have their advantages because they mean that the 912 is being better accepted as a member of the Porsche family. In a new video, Petrolicious talks to one owner about his mildly modified example while the coupe zips through the backroads and city streets of France. Launched around the time of the 911, the 912 shared its body but retained the four-cylinder engine from the 356, rather than the new six. The older mill helped make the 912 cheaper to buy, but it also tarnished the coupe in the eyes of Porsche fans for years. Much like the four-cylinder 914 and 924, the 912 just seemed like a black sheep in the shadow of its more powerful brother. Following two massive changes to his life, Julien Borne bought a 1967 912 as a project to get back on the road. After hours of welding, wrenching and beating out panels by hand in his grandparents' neglected country house, he crafted this gorgeous example. Check out the video to hear his story, as Petrolicious shows why the model's stigma is wearing off.

Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

Porsche slathers Martini livery on 911, Panamera, Macan and Cayenne

This is how we imagine the conversation went in Porsche's Stuttgart headquarters: "Martini livery. Martini livery all the things." Okay, so maybe not, but that hasn't stopped Porsche from showing off images of its entire lineup bearing the iconic racing livery.
While we aren't sure about the questionably yellow 911 and lime green Macan, the navy blue Cayenne and the white Panamera both look pretty spectacular as they lap about the streets of Sochi, Russia.
As for why the liveried sports cars and crossovers were at the site of the 2014 Winter Olympics, we aren't totally sure. Porsche's Facebook page, where the images first popped up, was really light on details. Whatever the reason, we fully support Porsche doing more with Martini livery. Take a look at the full gallery to see what we mean.