2016 Porsche 911 R on 2040-cars

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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Porsche Cayman GT4 speeds back into view

We're all familiar with the succession of numbers that follow the letters GT on a hard-core Porsche 911: the GT1 that was Stuttgart's Le Mans contender in the late 90s, the GT2 that packs turbochargers but without the Turbo's all-wheel drive and excess weight, and the naturally aspirated GT3 that's the enthusiast's choice. But a GT4? That's something new, and exactly what Porsche has in store.
Spied testing in Germany once again is the upcoming GT4 version of the Porsche Cayman, set to supersede the existing GTS and take the place of the previous Cayman R at the top of Porsche's junior sports car range. This latest batch of spy shots doesn't show us much more than the last crop, but gives us a much clearer view at what promises to be the most hardcore Cayman to date.
As you can see, the Cayman GT4 packs a much more aggressive aero kit and rolling stock than any version we've seen to date. It's got a lip spoiler, big air dam and GT3-style vent in front of the hood, deep air scoops along the flanks, a set of spindly alloys packing oversized brakes, a diffuser with twin central exhaust tips around back and a rear wing that's likely to be replaced with a sleeker unit before the GT4 reaches production.

2015 Porsche Cayman GTS

The Porsche Boxster and Cayman will forever nip at the heels of their big brother, the 911 Carrera, and perpetuating this tradition are the latest GTS variants, which add yet another arrow to the quiver of the plucky mid-engined platform.
The GTS' performance enhancements boost horsepower by a mere 15 and shave a tenth from 0 to 60, but Porsche's clever product planners and engineers have stuck to their familiar formula in making the Cayman GTS more desirable than the Boxster for dyed-in-the-wool performance enthusiasts. More on that shortly.
Laps around Spain's Circuito Mallorca RennArena and the nearby Serra de Tramuntana mountain range would shed further light on how the GTS differentiates itself from lesser Caymans.