2015 Porsche 911 Gt3 on 2040-cars

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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Porsche Cayenne, Panamera production halted by flooding

If you recently ordered a Porsche Cayenne or a Panamera, delivery may take a little longer than originally expected. Automotive News reports that production of both models has been temporarily halted at the Porsche assembly plant in Leipzig, Germany as the result of supply shortages caused by flooding in the nearby Czech Republic. The reason for the stoppage is that the body of the Cayenne - currently Porsche's best-selling model - is produced at a Volkswagen plant in the Czech city of Bratislava and shipped by train to Leipzig.
The report does not indicate why Panamera production has been stopped - that the five-door's body is made at a separate location in Hanover, Germany. However pre-assembly will continue on these models. At full capacity, the Leipzig plant can produce about 450 vehicles per day, and it isn't clear how long this weather-related stoppage will last.

Porsche tipped to reveal purist's 911 R in Geneva

Update: The 911 R dam has broken well ahead of its official reveal at Geneva. Stay tuned for full coverage, but take a look at this image from Twitter user @PistonHeads and let us know what you think in the comments below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The original post continues below. With much of the 911 family going turbo, there's room in the lineup for a purist's Porsche: a naturally-aspirated, rear-drive, manual-only model that'll essentially be a stripped-down GT3. The latest reports indicate that this model, initially expected to be called the 911 GT but now more likely to get the 911 R moniker, will be unveiled in Geneva. It's also tipped to wear skinnier tires that will sacrifice grip for a more linear driving experience, and jettison the big wings in favor of a sleeker, more classic profile. What that all boils down to is a GT3 in its essence, and it will likely pack the non-turbo engine from either the GT3 or GT3 RS (pictured above) – or some version thereof. Recall that both the GT3 and the GT3 RS are PDK-only, although Porsche has decided that the next-generation GT3 should give customers the option of shifting for themselves. According to Motoring.com.au, which recently spoke to 911 product line manager August Achleitner, the purist's 911 will be unveiled at the Geneva Motor Show less than two months from now. "Come to Geneva and you'll find out," said Achleitner "but for now this is all I can talk about." Don't get your hopes up too much, because production is expected to be severely limited, with the entire production run likely to be pre-sold. Related Video: