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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Recharge Wrap-up: Big Oil fails at renewable fuel, scientists study air with EVs, plug-in Panamera sales

Big Oil companies help keep renewable fuels out of your tank, a new report shows. No surprise there, right? The Renewable Fuels Association published a report card grading the country's largest retail gasoline chains on fuel offerings like E85 and E15. The report gave failing grades, with less than one percent of stations offering E15 or E85, to "Big Five" companies Exxon, BP, ConocoPhillips, Chevron and Shell, among other oil company and convenience/grocery store brands. The only major oil companies that didn't get an "F" were Valero (D), Cenex (B), and Marathon (A-). The eight companies that scored an A+ had at least 25 percent of their stations offering E85 or E15. Read more at Domestic Fuel.Leicester scientists are studying local air pollution using EVs. Beginning July 4, University of Leicester researchers began driving electric vehicles kitted out with special sensors to monitor air quality throughout the city (similar to how California does it). Now their emissions-free daily driving duties double as data collection for their studies. "By monitoring air quality as a seamless part of our daily transport system, we are providing a cost-effective way to help inform future policy and operational systems," says the University's Dr. Roland Leigh. Read more at Fleet News. "There is no doubt electric cars are the future." – Nissan's Andy Palmer Nissan is exploring the idea of taking its Leaf EV to India, but a lack of charging options is an obstacle. According to Nissan's chief planning officer Andy Palmer, "There is no doubt electric cars are the future. The product is there, what we need is infrastructure. Charging is a big challenge." Though Nissan stopped short of saying it (this time), this could possibly mean working with Mahindra, which said it is open to collaborating with other companies concerning EVs. Learn more in this article from the Hindustan Times and know that India is rolling out a plan to encourage the production and adoption of EVs. The National Electric Mobility Mission Plan will get over $2 billion in funding, and some of that will go toward creating a charging infrastructure (you hear that, Nissan?). This is good news for EV manufacturers, India's economy and people who enjoy breathing clean air. Read more at The Financial Express.Porsche has reported a significant sales increase, part of which is due to demand for the Panamera S E-Hybrid.

1974 Porsche 914 EV conversion still looks good

Looking through the pages of the EV Album is a great way to learn about the breadth and depth of the electric vehicle community. Branching well beyond the three dozen or so electric vehicles that are currently sold by major automakers in the US, EV Album showcases lots of DIY conversions of all types. A 1995 Fiat Cinquecento? Check. A 1992 Kewet Eljet 2? No problem. The site's old-fashioned looks (it was started in 1997) show just how long people have been passionate about their EVs. Many of the cars are throwbacks to a previous time and we found a prime example of that, a converted 1974 Porsche 914 (EV Album page here) this week. Now powered by a Prestolite MTC4001 Series Wound DC motor and some flooded nickel-cadmium batteries, the 914 has a top speed of 80 miles per hour and a range of 35 miles. But only "if you are taking it easy," of course. The motor has a peak output of 60 horsepower and 25 hp continuous. Converted over 600 hours (!) to electric power at a cost of $10,000, it is now owned by Charlie Garlow of Maryland. The car is on display at the Washington Auto Show this week and serves as a great reminder of what most EV drivers used to have to do to drive emissions free. Featured Gallery 1974 Porsche 914 Converted EV View 11 Photos Image Credit: Copyright 2014 Sebastian Blanco / AOL Green Misc. Auto Shows Porsche AutoblogGreen Exclusive Green Culture Electric dc auto show washington auto show