2014 Porsche 911 on 2040-cars

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Porsche names new motorsport chief

Though it may have expanded into crossovers and sedans, Porsche is still a company with racing at its heart. You might even argue that Cayenne and Panamera sales only serve to fund the company's motorsports activities. Competition-spec 911 coupes still make up a large portion of the grid in any GT racing series, and those activities are presided over by the Porsche GT division (separate from its LMP1 program), which has just announced a changing of the guard.
Porsche's GT unit - which is responsible both for racing models like the 911 RSR and road-going models like the 911 GT3 - has until now been steered by Hartmut Kristen (pictured above, left) in his capacity as Vice President of Motorsport at Porsche AG. During his ten-year tenure, Kristen gave birth to the RS Spyder that competed in the American Le Mans Series and the pioneering 911 GT3 R Hybrid. He also fostered what Porsche characterizes as "arguably the most comprehensive youth development program in motor racing" and saw the marque return to Le Mans last year with a dominant 1-2 class victory.
Kristen, now 59 years old, is leaving the German automaker, but will remain an advisor to the company's R&D department. Taking over as VP of Motorsport will be Dr. Frank-Steffen Walliser, who has until now been head of the 918 Spyder project (a responsibility he will continue). Walliser (pictured above, right) was previously Porsche's general manager for motorsport strategies and will now be responsible for Porsche's GT projects on and off the track, while Fritz Enzinger continues at the helm of the LMP1 program in pursuit of better results next year than the 919 Hybrid achieved at Le Mans last month.

Porsche to decide soon on Bugatti future

WEISSACH, Germany — Volkswagen will soon decide on the future of its luxury brand Bugatti, Oliver Blume, Volkswagen management board member and CEO of Porsche AG, said on Monday. Last week, Reuters reported that Bugatti was working on a strategic partnership with Rimac, which will likely result in a joint venture between Porsche and Rimac, with Porsche as a minority partner, Volkswagen CEO Herbert Diess said in March. "The future of Bugatti is an issue that will be decided on a group level," Porsche said in a statement, declining to comment further. Porsche boss Oliver Blume earlier this year said intense discussions on Bugatti's future were ongoing and that Rimac could play a role as the brands were a good technological fit, adding that a decision was expected in the first half of 2021.  

Genesis cars win accolades, offer value — so why are sales so bad?

My high-school buddy Brent Cormier was so smitten with the Genesis G80 when he saw it at an event I hosted at SXSW in 2016 he bought a used 2013 Hyundai Genesis a short time later and fell in love with the car. "It surpasses my every expectation," said Cormier, a self-described "renaissance man" who owns and runs a real estate agency with his wife Laura, is a food service executive chef and part owner of Austin-based Thin the Herd Guitars. "I was locked into Mercedes and Audi for 10 years," he added. "And felt trapped in an endless pit of maintenance costs." After owning the Genesis over the past two years — including using it as an Uber and Lyft driver to earn extra cash — Cormier learned what some frugal luxury sedan buyers and a handful of car reviewers have discovered: Genesis offers great bang for the buck compared to other premium brands and can compete with the best in terms of performance, features and comfort. Hyundai's luxury brand also earned a prominent third-party endorsement last week when for the first time Genesis topped J.D. Power's 2018 APEAL study, surpassing German luxury-performance icon Porsche. The APEAL study (which stands for Automotive Performance, Execution and Layout) "measures owners' emotional attachment and level of excitement across 77 attributes," ranging from performance to comfort, and asks nearly 68,000 owners of new 2018 models to score vehicles on a 1,000-point scale. In its second year ranked as a stand-alone brand, Genesis earned an APEAL score that bumped it up 15 points to 884 and helped push it past Porsche — and past BMW, Lincoln, Mercedes-Benz, Audi, Volvo, Cadillac, Land Rover and Lexus, in order of ranking. Last month, Genesis also topped J.D. Power's Initial Quality Survey (IQS) for the first time this year. And both its models were awarded Top Safety Pick Plus ratings by the Insurance Institute for Highway Safety, among 11 Plus ratings in all for Korean vehicles. Despite high J.D. Power rankings and great reviews, Genesis U.S. sales were off 50 percent for the first six months of 2018 compared to 2017, and in June Genesis sold only 796 vehicles — the first time U.S. numbers dropped below 1,000 in a month. Part of Genesis's APEAL and IQS success can be attributed to its small product lineup: just two models, the G80 and G90 sedans, with a third, the 2019 G70, launching later this year. And while those numbers may help in J.D.