2012 Porsche 911 Carrera S on 2040-cars

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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Porsche 911 GT2 RS vs. Mercedes SLS AMG Black in battle of who can shred more rubber

We might be looking at the end of an era in European performance models. Mercedes-Benz is doing away with the SLS in favor of a rumored smaller and cheaper SLC, and Porsche has said that a new 911 GT2 isn't necessarily a sure thing, which means another 911 GT2 RS is even farther away. In its latest video, Evo's Jethro Bovingdon pits the ultimate versions of these German sports coupes against each other and finds two of the fastest cars the magazine has ever lapped around its track.
In one corner, there is the Mercedes SLS AMG Black Series that sits as the pinnacle of the company's halo model. It relies on the classic setup of a V8 mounted in front powering the rear wheels. On the other side, there is the 911 GT2 RS with a turbocharged flat-six mounted at the back, spinning the rear wheels. It was conceived to be Porsche's ultimate expression of a turbocharged 911, and while it's a few years old, Bovingdon shows that it's up to the task of racing a more modern rival.
Both of these rear-wheel-drive monsters are more than capable of some fantastically smoky power-slides, but they also show how great the last generation of sports cars was. Scroll down to check out the video.

A closer look at the 2015 Porsche Macan

He assured us that "this is a sports car."
Porsche took the wraps off its all-new 2015 Macan at the LA Auto Show last week, and while it's easy to write it off as just a badge-engineered version of the Audi Q5, you'd be very, very wrong. For starters, 75 percent of the car's platform was re-engineered by the Porsche team, and with a choice of two twin-turbocharged engines, the Macan should absolutely live up to the brand's pedigree.