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Genesis cars win accolades, offer value — so why are sales so bad?

My high-school buddy Brent Cormier was so smitten with the Genesis G80 when he saw it at an event I hosted at SXSW in 2016 he bought a used 2013 Hyundai Genesis a short time later and fell in love with the car. "It surpasses my every expectation," said Cormier, a self-described "renaissance man" who owns and runs a real estate agency with his wife Laura, is a food service executive chef and part owner of Austin-based Thin the Herd Guitars. "I was locked into Mercedes and Audi for 10 years," he added. "And felt trapped in an endless pit of maintenance costs." After owning the Genesis over the past two years — including using it as an Uber and Lyft driver to earn extra cash — Cormier learned what some frugal luxury sedan buyers and a handful of car reviewers have discovered: Genesis offers great bang for the buck compared to other premium brands and can compete with the best in terms of performance, features and comfort. Hyundai's luxury brand also earned a prominent third-party endorsement last week when for the first time Genesis topped J.D. Power's 2018 APEAL study, surpassing German luxury-performance icon Porsche. The APEAL study (which stands for Automotive Performance, Execution and Layout) "measures owners' emotional attachment and level of excitement across 77 attributes," ranging from performance to comfort, and asks nearly 68,000 owners of new 2018 models to score vehicles on a 1,000-point scale. In its second year ranked as a stand-alone brand, Genesis earned an APEAL score that bumped it up 15 points to 884 and helped push it past Porsche — and past BMW, Lincoln, Mercedes-Benz, Audi, Volvo, Cadillac, Land Rover and Lexus, in order of ranking. Last month, Genesis also topped J.D. Power's Initial Quality Survey (IQS) for the first time this year. And both its models were awarded Top Safety Pick Plus ratings by the Insurance Institute for Highway Safety, among 11 Plus ratings in all for Korean vehicles. Despite high J.D. Power rankings and great reviews, Genesis U.S. sales were off 50 percent for the first six months of 2018 compared to 2017, and in June Genesis sold only 796 vehicles — the first time U.S. numbers dropped below 1,000 in a month. Part of Genesis's APEAL and IQS success can be attributed to its small product lineup: just two models, the G80 and G90 sedans, with a third, the 2019 G70, launching later this year. And while those numbers may help in J.D.

Techart modified Porsche 911 Turbo S packs 620 hp, 0-62 in 2.8 seconds

Considering how many absolutely ridiculous tuner cars are featured in Geneva (stay tuned to see plenty, as our coverage continues), it's often refreshing to see some of the more modestly modified cars, like this new Porsche 911 Turbo S from the folks at Techart. Visually, there's a subtle body kit, new wheels, a new spoiler, and some lame decals on the front end, but it basically ends there. That's because Techart's mission is really about higher performance. Increased dynamism, as the Germans say.
An ordinary 911 Turbo S produces 560 horsepower and 516 pound-feet of torque. But the Techart kit adds 60 hp and 96 lb-ft to those already high numbers, for a coupe that dishes out a total of 620 hp and 612 lb-ft. Techart says that, in Sport Plus mode, its modified 911 Turbo S will accelerate to 62 miles per hour in just 2.8 seconds, and the top speed has been increased to 204 miles per hour. Crazy stuff.
To further drive its performance upgrades home, Techart has fitted this 911 Turbo S with a sport exhaust system with valve control, for a more robust exit interview, at the push of a button. We imagine it sounds awesome. Have a look at the Techart Turbo S in the gallery, above.

Porsche offers detuned Boxster and Cayman 211 in Europe

Looking at a new Porsche Boxster? First of all, we commend you on your choice, because in its latest iteration, the Boxster has sped out from under the shadow of the 911 and into its own. But now to choose: do you get the base model with 265 horsepower, the Boxster S with 315 hp, or the top-of-the-line Boxster GTS with 330 hp? It's a daunting question, considering the $10k+ price gap between each model that you could put into the gas-and-rubber jar. Same goes for the Cayman, albeit with ten more horses across the board. But as if that's not confusing enough, there appears to be another player on the field. (That is, at least, in certain European markets.)
Appearing on the company's Belgian and Norwegian sites are the Boxster 211 and Cayman 211. As you might have guessed, they pack a less substantial 211 horsepower, undercutting what we know as the base models. Instead of using a smaller engine, though, the Boxster and Cayman 211 get the same 2.7-liter boxer six, just with less power.
As a result, they're a bit slower off the line: the Boxster 211 takes between 6.1 and 6.4 seconds to get to 62, depending on exact specifications, compared to the 5.5- to 5.8-second range for the 265-hp Boxster, while the Cayman 211 is quoted at 6.2 seconds versus the 275-hp Cayman's 5.4 to 5.7 seconds. Fuel consumption and emissions, on the other hand (and as you'd expect), are better in the 211. But while Porsche Norway charges around $10k less for the 211 models, Porsche Belgium charges the same for the 211 models as it does for the next most powerful versions (from which they appear to be visually indistinguishable).