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Porsche, Hyundai invest in WayRay augmented reality for road and track

A number of incipient future technologies such as solid state batteries, Level 5 autonomy, and augmented reality simply await the breakthrough moments that will enable mass-market scalability. The last one of those took another step closer to its breakthrough with news of Porsche leading an $80 million Series C investment round for six-year-old Switzerland-based AR startup WayRay. The German carmaker was joined in the augmented reality play by Hyundai, JVCKENWOOD, China Merchants Capital, a group of sovereign wealth funds, and Alibaba Group, a previous investor. Porsche tied up with WayRay earlier this year on an AR project during Startup Autobahn, a European initiative devoted to automotive innovation. Sounds like the cooperation proved fruitful, with Porsche saying, "Their innovative ideas and products have great potential. We are convinced that on this basis we'll be able to offer our clients customized Porsche solutions," and putting its money where its windshield is. Blue chips have apparently backed the company because its AR solution is better than others out there, being smaller than competitor units, adaptable to any make and model, and usable over a much wider field of view, easing the strain on a driver's eyes. Hyundai said it wants to use the technology in its cars, and for applications beyond vehicles like an entire AR ecosystem incorporating smart buildings and smart cities. On the mundane safety side, the AR system could highlight crosswalks, warning signs, parking spots, construction zones, and provide more precise navigation directions all within the driver's natural line-of-sight. Porsche, unsurprisingly, is thinking about the performance aspects and widening the suite of digital services it can offer to customers. A short video and a series of graphics showed how a potential WayRay system could enhance the driving experience, especially on track. The Porsche driver not only gets an image of the ideal driving line laid down ahead of him, he could get prompts for braking and turning, a "ghost" car acting as rabbit to show him where he gains and loses time, lap times, track position, and more. As much as this kind of feature makes sense for the Porsche brand and the new Cayman GT4 owner working to hook up his personal best at his local track, WayRay's possibilities seem like an even better boon for hypercar buyers.

The 2014 Rolex 24 at Daytona: What we learned, what we saw

Two days after the flag dropped on the 2014 Rolex 24 at Daytona, people are still trying to figure out what it might portend for the rest of the season. In 24 hours, two minutes and 24 seconds, 695 laps were completed by the car that crossed the line first. During that time, 67 cars began the race, 18 of them retired. There was that accident, and a red flag. There were supposedly slower classes beating supposedly faster classes. There were 16 caution periods, including that yellow flag. And then there was The Decision. And Then The Uproar. And then The Reversal.
There was also some pretty good racing, so let's have one last look at the weekend. Oh, and there was that 1964 Ferrari 250 GTO Series II...
If you want to skip the reading bits and go to the photos, there's a high-res gallery of 158 images above and a couple more below. Enjoy.

Porsche 911 GTS gets Rennsport Reunion Edition

Porsche is taking over Mazda Raceway Laguna Seca this weekend to celebrate Rennsport Reunion V. In addition to some beautiful cars on display, it's giving the brand's superfans something extra special by unveiling the 911 Carrera GTS Rennsport Reunion Edition there. Limited to only 25 examples, they're exclusively for customers in North America. As the model's name implies, this special edition is mechanically based on the 430-horsepower 911 GTS, and gets a manual gearbox and PASM Sport Suspension. Porsche Exclusive then applies special styling bits to each one. For the exterior, paint is a custom shade called Fashion Grey, with black-and-red decals applied to the hood, roof, decklid, and doors. To complete the fashionable look, gloss black adorns the radio antenna, around the LED headlights, the lower part of the mirrors, and 20-inch Sport Classic wheels. The interior offers some sportiness with carbon fiber dashboard trim, a SportDesign steering wheel, and 18-way Adaptive Sport Seats Plus. A little extra flash comes from Carmine Red for the seatbelts, tachometer and much of the stitching. As a nod to the event, a Rennsport Reunion V logo is also on the center console lid. With such a low production run and a price of $149,330 with the $995 destination charge, this is a way to proclaim a serious passion for Porsche. Related Video: PORSCHE 911 CARRERA GTS RENNSPORT REUNION® EDITION DEBUTS IN MONTEREY 25/09/15 Special edition model limited to 25 units worldwide built by Porsche Exclusive Atlanta, Georgia. In honor of the fifth Rennsport Reunion®, Porsche has unveiled a special edition of the 911 Carrera GTS at this year's gathering at Mazda Raceway Laguna Seca. The Rennsport Reunion Edition is limited to 25 units worldwide and will be sold exclusively in North America. Built by Porsche Exclusive, the Rennsport Reunion Edition is based on the 430 hp 911 Carrera GTS. The limited edition production model is painted in the custom color Fashion Grey. Decorative black and red decals cover the front hood, the roof, and the rear decklid. The driver and passenger doors are decorated with black and red decals featuring the PORSCHE logotype. 20-inch Sport Classic wheels painted in high-gloss black give the Rennsport Reunion Edition a very striking appearance. The lower exterior trim of the side mirrors as well as the satellite radio antenna are also finished in high-gloss black. LED headlights in Black including PDLS Plus complete the black accents on the exterior.