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Porsche ready to pick itself up after Le Mans failure

It's safe to say that things for Porsche didn't go quite as well at Le Mans this year as it might have hoped. After a sixteen-year gap, the winningest manufacturer in endurance racing history returned to the Circuit de la Sarthe this year hoping maybe not for outright victory in its first time back, but definitely a strong finish on which it could build on for next year. All the while it undoubtedly hoped its 911s would hold their own in the GT classes.
Unfortunately for Porsche, neither happened. After racing around the clock, and despite actually leading the festivities for some time, the best its 919 Hybrid could manage was an eleventh-place finish, lagging lamentably behind not only the other LMP1s (like the race-winning Audi) but also a handful of LMP2s. Meanwhile the LMGTE Pro and LMGTE Am titles went to the factory-backed teams of its arch-rivals Ferrari and Aston Martin, respectively.
Not a stellar result, in other words, but Porsche is taking it all in stride - accepting that it has a ways to go while congratulating its vanquishing rivals in the video below. It's good sportsmanship if we've ever seen it. Next year's race starts now.

Porsche LMP1 to use 4-cyl hybrid powertrain [w/poll]

With the Formula One season - and indeed his entire F1 career - now behind him, Mark Webber took advantage of his early release from Red Bull Racing to try out the new LMP1 which Porsche is developing, undertaking the final test session of 2013 before Porsche throws it head first into the FIA World Endurance Championship next April. The session - which followed previous tests at Magny-Cours, Monza, Paul Ricard and the Eurospeedway at Lausitz - was held at the Algarve circuit in Portimão, Portgual, in collaboration with Michelin, which is developing the tires for the car. But that's hardly the news here.
No, the news is the first confirmation we've seen on the type of powertrain Porsche has developed for its new Le Mans prototype: a gasoline-burning four-cylinder engine with direct injection and two energy recovery systems. This contrasts sharply with the V6 turbodiesel and single electric motor used by Audi in the R18 e-tron Quattro (or at least the outgoing version) or the naturally-aspirated V8 and single electric motor found in the Toyota TS030. Flexibility in the rules set down by the FIA and ACO give the manufacturers that kind of latitude, prompting F1 teams like Ferrari and Renault to consider developing their new engines for Le Mans prototypes as well.
At this point Porsche isn't saying how large its four-cylinder engine is or how much power it will produce. But it'll be interesting, to say the least, to see how it fares against the Audi and Toyota in next year's championship and at Le Mans when it'll be piloted by Webber, former Lola LMP1 driver Neel Jani and Audi's own 2011 Le Mans-winning pair of Romain Dumas and Timo Bernhard.

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.