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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Porsche reveals new Panamera Turbo S ahead of Tokyo debut

For many buyers in the market for a luxury sports sedan, style is as important as performance. But while the Porsche Panamera undoubtedly delivers in the latter category, it falls somewhat short in the former. Porsche went to some lengths (if not quite far enough for some tastes) to improve its four-door model's visual appeal with the facelift revealed earlier this year, but now it's time to up the performance game with the new Panamera Turbo S.
Set to be revealed at the Tokyo Motor Show in just a few weeks from now, the new top-tier Panamera benefits from several key upgrades over the existing Turbo and the pre-facelift Turbo S. For one, its 4.8-liter twin-turbo V8 now produces 570 horsepower (up from 520 in the new Turbo and 550 in the old Turbo S and the latest Cayenne Turbo S) and 553 pound-feet of torque (up from the current Turbo's 516 but the same as the previous model). Despite the power boost, however, Porsche is quoting the same 3.6-second 0-60 time for the new Panamera Turbo S as it did for the previous one - but then that hardly required improvement in the first place. Top speed, however, is up to 192 miles per Autobahn-blurring hour, two mph faster than the previous model.
Other features include carbon-ceramic brakes (hopefully with more durable bolts than sister companies Lamborghini and Bentley have been using) packed inside the wheels from the 911 Turbo and an exclusive shade of greige called Palladium. And for the first time, customers will be able to order this top-spec model in long-wheelbase Executive trim. But don't expect it to come cheap: MSRP (before delivery and options) is quoted at $180,300 for the standard wheelbase and $200,500 for the stretched model. That's two and a half times the price of a base Panamera, and makes the new Panamera Turbo S Executive both the most expensive and most powerful Porsche your can buy this side of a 918 Spyder. Haven't passed out yet? There's more to digest in the press release, so head on down below to take it all in.

Rough seas delay salvage operation for burning ship carrying luxury cars

LISBON — Rough waters forced authorities on Wednesday to postpone a salvage operation for a ship packed with luxury cars that have been on fire for a week in the middle of the Atlantic Ocean, a port official said. With teams unable to board the Felicity Ace, heavy tug boats sprayed water to cool the vessel, which is carrying around 4,000 vehicles, including Porsches, Audis, Lamborghinis and Bentleys. Lamborghini of America CEO Andrea Baldi told Automotive News that there were dozens of pre-sold Lamborghinis aboard, mostly the Urus SUV. But also some Huracans and Aventadors, the latter of which have ceased production. The ship's 22 crew members were evacuated last Wednesday, the day the fire began. Some of the vehicles are electric, and their lithium-ion batteries have made the fire very difficult to extinguish, port officials have said. Joao Mendes Cabecas, the captain of the nearest port on the Azorean island of Faial, said the blaze had lost its intensity — probably because there was little left to burn. Salvage teams hoped to board the ship, which is is adrift around 170 km southwest of the Azores near Portugal, to assess its condition and start preparing it for towing, the Portuguese navy said in a statement on Tuesday. The navy took photos of the ship that showed a gaping hole at least four decks high, with burn marks running the length of the ship. It is unclear if the vessel will be towed to the Bahamas or Europe. Cabecas told Reuters bad weather prevented the team from boarding the ship. Waves as high as 2.5 meters battered the coast of Faial on Wednesday, Portugal's weather agency IPMA said. The salvage team was expected to be flown to the ship on a helicopter belonging to the Portuguese air force, which will decide on Thursday if the operation can proceed, Cabecas said. Ship manager Mitsui O.S.K. Lines Ltd (MOL) said in a statement on Tuesday the vessel was still on fire but stable, and that no oil leak had been reported so far. It did not respond to a Reuters request for comment on the cause of the fire. Insurance experts said the incident could result in losses of $155 million.   Weird Car News Audi Bentley Lamborghini Porsche