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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Porsche's high-tech 'mirror' turns every car into a Macan

Porsche calls it the "Magic Mirror," but it's less a reflective device and more 12 high-def screens that track drivers pulling into the valet area at a mall in Los Angeles. As they pass the screens in their cars, they get to see what they'd look like pulling up in a Macan, Porsche's newest and smallest crossover. It could be considered the experiential evolution of a prior campaign that let people imagine how a Porsche would look in their driveways, an idea that was taken even further by a dealer in Toronto a few years later. Check out the video to see how it was done and how it was received.

Porsche Classic launching branded motor oil for air-cooled boxer engines

It's hard not to love the look of a classic Porsche. Whether it's the upside-down bathtub styling of the 356 or the gradual evolution of the 911, there is a little beauty in all of them. However, the older they get, the more that needs repaired to keep them on the road. Porsche Classic is helping out, though, by introducing its own brand of motor oil for the demands of the company's vintage, air-cooled engines.
Developed at the Porsche Development Centre in Weissach, Germany, Porsche Classic Motoroil comes in two weights - 20W-50 for the 356, 914 and 911 models up to the 2.7-liter G-Model and 10W-60 for 3.0-liters-and-up engines through the 993-chassis 911. The company claims that the air-cooled engines have different heat demands than traditional, water-cooled units, and this oil is made to meet those requirements.
According to Porsche, modern, synthetic oils are sometimes too effective when it comes to old engines. They are fantastic at sopping up debris, but those deposits are often holding archaic seals together. Suddenly removing them can cause leaks. The new oil is specifically designed to work with the old-fashioned materials found in its classics. The company also knows that most owners aren't driving their vintage cars everyday. So this formulation is more alkaline that normal to neutralize acids that they build up and corrode components.