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Porsche prioritizes 200,000-unit sales target over exclusivity [w/poll]

Would a Porsche still be a Porsche if it weren't as exclusive? That's the question which industry pundits are asking - and customers may soon as well - as the German automaker emerges from the fringe in pursuit of larger volumes.
A dozen years ago Porsche was barely selling over 50,000 units per annum. In a sales surge that has gathered pace as fast as a 911 Turbo, however, it was already hovering around the 100,000-unit mark a few years later. Last year it sold over 160,000, and has targeted 200,000 units by 2018. But it may not even take that long.
Automotive News reports that Porsche has advanced its targets to reach for 200,000 units by the end of this year or the next. The bump in sales would be driven particularly by the introduction of the new Macan, of which it aims to sell 50,000 units annually, starting next year. The Cayenne currently stands far and away as its most successful model. The 911 and Panamera have swapped second place a few times over the past five years, followed by the Boxster and Cayman.

You will spend hours playing with this Lego Porsche 911 GT3 RS

Owning an actual Porsche 911 GT3 RS is out of the price range for many enthusiasts, but a new Lego kit lets you park a massive example of Porsche's road-going racecar on your desk. At $299.99, it's not cheap, but this looks to be among the coolest Lego models ever. The Lego 911 GT3 RS comes in a giant box and includes a huge instruction manual. In addition to showing you how to build the car, it also has details about the real one. You definitely need ample free time to finish this kit, though. The 2,704 pieces let you build a working replica of the PDK gearbox, including reverse, and the finished model measures about 22 inches long and nearly 10 inches wide. According to Lego, the kit goes on sale online on June 1. To whet your appetite, check out the video above showing off the Porsche and its packaging. The clip below puts the model sports car next to the real thing. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 42056 Porsche 911 GT3 RS Ages 16+. 2,704 pieces. US $299.99 - CA $349.99 - DE 299.99ˆ - UK GBP249.99 - DK 2599.00 DKK *Euro pricing varies by country. Please visit shop.LEGO.com for regional pricing. Discover the iconic Porsche 911 GT3 RS! Experience the iconic Porsche 911 GT3 RS with this authentic LEGO® Technic replica. Inside the box you'll discover a special collector's book chronicling the history of LEGO Technic and Porsche GT cars, together with 4 original-design rims bearing the RS emblem. The sets of elements are boxed, and the building sequence gives an insight into the real-life vehicle's assembly process. The model features detailed, orange bodywork, red suspension springs, detailed headlights, taillights, brake calipers and rims with low-profile tires. The accessible cockpit features a detailed dashboard, working gearbox, steering wheel with gearshift paddles, racing seats and a glove compartment containing a unique serial number. Functions include opening doors and hood with storage compartment and suitcase, and an opening rear lid that houses a detailed flat 6 engine with moving pistons.

Dodge Viper and Jaguar XK revival | Autoblog Podcast #543

On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Green Editor John Beltz Snyder and Consumer Editor Jeremy Korzeniewski. We talk the possible rebirth of the Dodge Viper and Jaguar XK, as well as the recent goings-on at Tesla. Then we share some of our experiences driving in Europe. We also discuss the cars we've been driving, and help spend another listener's hard-earned dough in this week's "Spend My Money" segment. Autoblog Podcast #543 Your browser does not support the audio element. Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Dodge Viper and Jaguar XK to make a return? Tesla Model 3 braking issues and Elon Musk vs. media Driving in Europe Cars we've been driving: Porsche Panamera Turbo S E-Hybrid Sport Turismo, Infiniti QX50, Range Rover Velar Spend my money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: Auto News Green Podcasts Dodge Infiniti Jaguar Land Rover Porsche Tesla Car Buying Used Car Buying Driving Safety Performance jaguar xk infiniti qx50