2008 Porsche 911 Gt2 Coupe 2-door on 2040-cars

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Porsche's high-tech 'mirror' turns every car into a Macan

Porsche calls it the "Magic Mirror," but it's less a reflective device and more 12 high-def screens that track drivers pulling into the valet area at a mall in Los Angeles. As they pass the screens in their cars, they get to see what they'd look like pulling up in a Macan, Porsche's newest and smallest crossover. It could be considered the experiential evolution of a prior campaign that let people imagine how a Porsche would look in their driveways, an idea that was taken even further by a dealer in Toronto a few years later. Check out the video to see how it was done and how it was received.

Magnus Walker drives 911 Turbos old and new

It's been forty years now since Porsche released the original 911 Turbo. And as many things that have remained a constant, a lot has changed, too: the engine has gone from air-cooled to liquid, moved up to nearly a midships layout, and drives almost exactly double the original's output to all four wheels instead of just the back set through a seven-speed dual-clutch transmission instead of a five-speed manual. It'll also reach highway speeds about twice as fast as the original. That's progress for you, and who better to compare Porsche Turbos old and new than Magnus Walker. The outlaw of the 911 scene may not look the part, but to those in the know, he's got the last word when it comes to Porsches. After searching for some time, Walker recently got his hands on a cherry of an original 930 Turbo from 1975 – the first year it was made – and had it shipped from Australia to California to add to his collection. eGarage caught up with Walker and brought along a new 991 Turbo for juxtaposition. Fortunately it also brought along a video camera or two to document the experience, so check it out in the latest video above.

Porsche kicks off Macan production at revamped Leipzig plant

After over two years of construction and roughly 500 million euros ($684 million at current rates) invested, Porsche finally opened its Leipzig, Germany, factory expansion on February 11. The improvements to the plant are dedicated to building the Macan and include a new body shop, paint shop and assembly line that are advancing Porsche's goal to sell 50,000 Macan's per year. The company believes that the new model is going to push it to over 200,000 annual sales 3 years ahead of schedule, and the enlarged branch can support even more Macan production, if there is demand.
"We are totally convinced in the qualities of this location and that the Macan will be a marketing success," said Porsche Chairman Matthias Müller during the opening celebration. The company opened its Leipzig factory in 2002 to build the Cayenne and added Panamera production in 2009.
The Macan models are due to launch in the US this summer with prices starting at $49,900. Scroll down to learn all of the details about the Macan's Leipzig assembly plant.