2008 Porsche 911 Carrera Cabriolet 2d on 2040-cars

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Porsche's baby Panamera delayed until 2019 or later

If you're enticed by the idea of a Porsche sedan but find the Panamera to be too big, your hopes may have been raised by the development of the so-called Pajun. But don't get those hopes up too much, because the latest word coming in from the Old World has it that the Panamera Junior has been delayed.
The Pajun was (and theoretically still is, despite tardiness) a project to apply to the Panamera the same winning formula that Porsche used to transmute the Cayenne into the smaller Macan. Its size would be closer to the BMW 5 Series and Mercedes E-Class than the larger Panamera, and employ an array of six-cylinder engines.
The smaller five-door was set to be the cornerstone of Porsche Product Strategy 2018, a plan that included several new models to be launched within the next four years. However, reports now indicate that the Volkswagen Group is counting on Porsche to help bolster its profits and is not keen on investing in new products at this time, pushing the Pajun and other projects back until 2019 at the earliest. Although much of the strategy remains undisclosed, it is believed to include (or have included) a sub-Boxster sports car and a supercar to slot in between the 911 and the 918 Spyder. There was also talk of a shooting brake version of the Panamera based on the Sport Turismo concept pictured above. What will become of those projects, however, remains to be seen.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Porsche-Piech buy 10% stake in VW's holding company

In August, 2009, as the scuttled merger of Porsche and Volkswagen had gone bad and Porsche was backed up against the ropes, Porsche Automobil Holding SE (PAHSE) relinquished a ten-percent stake in itself to Qatar Holdings as well as options it held on 17 percent of VW shares. The sale meant that, for the first time since the founding of the company 61 years before, an entity outside the Porsche and Piech families had a say in the running of PAHSE.
Buying that ten-percent stake back returns full ownership to the two families, the holding company's sole possession being ownership of 50.7 percent of VW's common shares. The price paid wasn't disclosed, but at market rates the purchase would be worth close to $1.25 billion. Qatar intends to hold onto the 17-percent stake it has in Volkswagen.