2008 Porsche 911/997 Turbo All Wheel Drive on 2040-cars

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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Toyota tops Kelley Blue Book's Resale Value Awards

Kelley Blue Book announced its annual Best Resale Value Award winners, and we weren't too surprised to see the list dominated by Japanese automakers - mainly Toyota and Honda. KBB hands out the awards based on the projected residual value of mostly all 2013 model year vehicles, and Toyota skated home with a number of awards including 10 of the 22 overall categories and having five of its products in the top 10 for models with best resale value. KBB's Best Resale Value Awards were announced in the same week as the ALG Residual Value Awards, and there were many similarities between both lists, especially when it came to Toyota.
To come up with its winners, KBB measures depreciation over the first five years of ownership, and looks for the cars it expects to hold its value the best after this time; on average, the report says the 2013 model year vehicles will lose 61.8 percent of its value in five years. Of the 22 categories, 15 slots were filled by Toyota, Honda and Nissan products, while the Camaro and Porsche (Cayenne and Panamera) each took home a pair of awards. If Toyota has anything to be upset about in this list of cars, it's that categories for Hybrid/Alternative Energy Car and Electric Vehicle went to the Ford Fusion and Chevrolet Volt, respectively.
The overall top 10 models for the best resale value in 2013 are, in alphabetical order:

Porsche 911 Reimagined by Singer First Drive [w/video]

"There's still a couple hundred rpm left," coaxes the voice from the passenger seat. Though I'm wailing down a mercilessly knotted up Southern California canyon road in someone else's half-million dollar coupe, my manic pace apparently isn't sufficient for the Singer Vehicle Design rep in the right seat. On one hand, my Irish co-pilot with more than a passing resemblance to Bruce Willis is playfully ribbing me because I've been driving hard, but haven't yet hit the 4.0-liter engine's 7,200-rpm rev limiter. On the other hand, if you've never heard of an Irish bloke who doesn't drink because he's got control issues – well, now you have, because the dude's stocky paws are white knuckling the car's rain gutter like his life depends on it. Within my microcosm of itinerant auto writing some days are odder than others; this particular Monday is beginning to look like one of the weirder ones. Rolling, In My Four-Point-Oh The car in question, according to a release I've signed prior to the drive, is a "Porsche 911," a "Porsche," or a "911," but certainly not a "Singer Porsche," a "Singer 911," or any number of variants thereafter. Sigh. I suppose "Porsche 911 reimagined by Singer Vehicle Design" will suffice? Oh, legal department. Nomenclature aside, what started life as a 1990 Porsche 911 has been dismantled and rebodied with a carbon fiber skin that makes it more closely resemble a small-bumpered, wide-hipped 1960s-era 911 than it does its melted bumper donor car. According to company founder (and former Catherine Wheel vocalist) Rob Dickinson, the decision to source a 964-series 911 was based on its delicate foothold between the model's combination of heritage and drivability. "I think the 964 is in the sweet spot of having one foot in old school 911 thinking with the [semi-trailing] rear suspension, which honors every earlier 911, while having a front end which is very much of the modern era and allows the car not to feel like an antique," he tells Autoblog. The specimen I'm driving is the latest evolution of Singer's vision of the reinterpreted 911, distinguished by a 4.0-liter powerplant that's been heavily modified by Ed Pink Racing (and, in Singer tradition, the serial number matches the donor car's chassis). The Van Nuys, California-based firm knows a thing or two about high-strung Porsche mills: the tuner has a long history of rebuilding such mechanical exotica such as 917, 935, and 962 race engines.