2008 Porsche 911 2dr Cabriolet Turbo on 2040-cars

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Volkswagen Group's Vision 2030 strategy could bring revolution to the brands

One would expect a corporate plan called "Vision 2030," looking 11 years ahead through wildly tumultuous times, to involve great change and numerous forks in numerous roads. According to Automobile's breakdown of Volkswagen's path forward, though, the plans contain some lurid potential surprises. The ultimate aim is return on investment, and that means ruthless reorganization of a conglomerate with eight primary car brands, two car sub-brands, and Ducati motorcycles. The first two Vision 2030 cornerstones Automobile mentions are near boilerplate: Production network restructuring, and "streamlining of key technologies." The latter two are the ones that could upend what we know as the Volkswagen Group: focusing on the Group's core brands — meaning Audi, Porsche, and VW — and transitioning to EVs, autonomy, and other mobility solutions. Based on the report, a quote from Audi's CTO referring to the Audi brand could cover how the Group plans to handle all of its brands: "We need to find a sustainable solution for the indefinite transition period until EVs eventually take over." The boutique divisions adjacent to carmaking, Ducati and Italdesign, look likely to be spun off. For the halo car brands — Bentley, Bugatti, and Lamborghini — apparently shareholders want double-digit returns on investment, and the trio doesn't have long to hit the target. One eyebrow raiser is when the report states, "Bugatti is tipped to be gifted to [ex-VW Group Chairman] Ferdinand Piech." Piech fathered the Veyron during his tenure at VW, and it was thought he commissioned the La Voiture Noire, but he's lately stepped so far back from VW that he sold all his shares in the Group. Automobile quoted a senior strategist as saying of money-losing Bentley, "Why invest on a backward-looking enterprise when you can support a trendsetter? A proud history and excellent craftmanship alone don't cut it anymore." We guess no one at Ferrari, McLaren, or even Porsche got that memo. Bentley is reportedly close to being put in time out, and if brand CEO Adrian Hallmark can't right the Crewe ship, the hush-hush Plan B is to prop the Flying B up enough to lure a buyer. As for Lamborghini, caught between two masters at Audi and Porsche, even record-breaking numbers at the Italian supercar maker barely staved off sacrilege. It's said that VW brand CEO Herbert Diess considered putting a 5.0-liter Porsche V8 into the Aventador successor.

Son of Porsche 911 designer recalls 1963 Frankfurt debut

The Goodwood Revival is described by its presenters as the greatest motorsport racing party of the year. We often focus heavily on the motorsports, but you can't forget about the party. For the first preview of the new 911 Turbo in the UK, Porsche recreated its booth from the Frankfurt Motor Show in 1963 - the time and place of the original 911's public debut.
Porsche's cameras also caught up with Mark Porsche, the great grandson of Dr. Ferdinand Porsche and son of the late Ferdinand Alexander "Butzi" Porsche, who oversaw the design of the 911. Mark Porsche admires the 911's friendly design, which is set off by the round headlights, and says his mother, who was at the original Frankfurt booth in 1963, was milling around the booth at Goodwood - no doubt taking a trip down memory lane.

Porsche's Mauer recalls the history of the 918 Spyder, hints about next-gen 911

The night before Porsche handed me the keys to its 2015 Macan to drive on both road and track, the company threw together a great dinner for the assembled media in Leipzig. Hosted in Porsche's spaceship-shaped customer delivery center in the eastern German town, I'll admit that I spent the bulk of my night grabbing hors d'oeuvres from passing waiters (they do a nice tuna sashimi), milling around a collection of historic and interesting vehicles on the top floor and gulping down Warsteiner.
In an era of mega car companies, the story of how the 918 came to be was really refreshing.
Before the evening was over, however, Porsche design chief Michael Mauer stopped by my table to exchange pleasantries and thank us all for coming out to drive the Macan. My fellow diners and I passed a pleasant half-hour or more picking the brain of the forthcoming Mauer, and somehow or another, the topic turned to Porsche's newest supercar, the 918 Spyder. In an era of mega car companies (the Volkswagen Group included) and massive development teams, the story of how the 918 came to be is really refreshing.