2007 Porsche 997/911 Turbo Coupe. Tiptronic. Loaded. Runs Great. Very Clean. on 2040-cars

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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

NYT profiles Blue Nelson, a reclusive and interesting CA car collector

If it weren't for his Dale Earnhardt Sr. looks, Blue Nelson could be one one of those soft-spoken, nondescript guys whom you meet briefly and never learn much more about. However, as The New York Times shows in a recent profile and video, behind closed doors, Nelson keeps a fascinatingly eclectic collection of automotive oddities and vintage bicycles.
While his main career is in the movie industry, Nelson's other job is as a car hunter. He takes on clients searching for a specific model and helps them find and restore the dream vehicle that they're after. Hiring him takes some dedication, though, because Nelson doesn't advertise his services. "If people want to find me, they know how to find me," he says in the video.
Beyond being an automotive private detective, Nelson has a fantastically varied collection of vehicles of his own. He likes to have models that people don't usually see, and his garage holds a classic Chrysler New Yorker and an extremely rare Rometsch convertible. Although, the one that means the most to him is the 1962 Porsche 356 convertible that Blue came home in as a baby. Check out the video to learn more about Nelson and his philosophy about forming a bond with a car.

Porsche revisits the 911's dirty side with rally history film

It might not be a coincidence that there are rumors of Porsche revealing a safari version of the 911 at April's Beijing Motor Show, just as the Dakar Rally is about to begin. Adding fuel to the dusty desert fire is a just-released official video of Jeff Zwart driving the Porsche 953 that Jacky Ickx drove to victory in the 1984 edition of the race.
In the video, the seven-time Pikes Peak International Hill Climb winner talks about how he grew up with the 911; it wasn't only the car he learned to drive in, it was his choice of racecar no matter whether the course was tarmac or the dirty stuff.
You can decide for yourself if these recent events are mere coincidence while you enjoy the 953's exhaust note in the video below. If you've got the time to see the 953 during its race-conquering drive and find out what the ersatz Paris-Dakar Rally used to be, we've also included a broadcast of that 1984 race below as well. Fast-forward to 19:44 to see the Porsches cross the open dessert and 29:09 to watch one of them tackle the dunes.