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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

2014 Porsche 911 GT3 and GT3 Cup step out early

Though Porsche won't be feeding us the full 911 enchilada until tomorrow's Geneva-based festivities, we have managed to scare up some official images of the 2014 911 GT3, as well as the all-new 911 GT3 Cup. As Porsche is celebrating 50 years of the 911, we anticipate a good day for great cars.
The new GT3 looks every bit the proper successor to the racy 911 nameplate, with a fixed rear wing large enough to serve cocktails on, a curvaceous body kit and 20-inch wheels that offer a dominating on-road stance. It's a good bet that Porsche will have coaxed something like 450 horsepower from the naturally aspirated, 3.8-liter flat-six engine that hangs over the car's rear axle. A seven-speed manual and Porsche's own PDK transmission are the likely gearbox offerings.
Should the mental quickness and imposing wingery of the standard GT3 not be enough for you, future racecar driver, Porsche is also bringing a GT3 Cup car to Geneva. The German automaker has given just a few scant details about this Cup car - 460 hp on tap, a production run of just 2,400 units - including three images of the kitted out racer. Certainly more and finer details will emerge, when Porsche shines the spotlights on its new 911s tomorrow.

Porsche 911 2.7 RS values up by nearly 700% in the last 10 years [w/video]

These days if you have a wad of cash to invest in a classic car, Ferrari seems to be the best option. Hagerty's price index for the Italian supercars was up 43 percent in 2014, and Prancing Horses made up eight of the highest-selling vehicles at auction for the year. However, if you really want to watch your funds grow faster than practically any other legal investment, it might be worth setting your sights north of Maranello to Porsche in Germany. According to research from the Discovery Channel, the 1973 Porsche 911 Carrera 2.7 RS is the quickest-appreciating vehicle in the past decade, at least in the UK. In 2004, prices hovered around 65,000 pounds ($101,350 in current money), but buying one today would set you back over 500,000 pounds ($779,600). Rarer lightweight models go for even more. More than just a solid investment, buyers get what is considered to be the ultimate expression of the early 911. Built as a homologation special for racing, Porsche used the classic tactic of fitting a larger engine to boost power to about 210 horsepower while simultaneously cutting weight. A lower front air dam, extended fenders for wider wheels and ducktail spoiler at the back made sure the grip, aero and styling fit the motorsports attitude. You can get a brief taste of what it's like to drive one of these rare Porsches in the video from The Telegraph below. This one is even for sale, with an ambitious price of around 600,000 pounds ($935,000), and it also features legendary racer Derek Bell's autograph on the ashtray. Hopefully the car's eventual buyer remembers that the RS is a fantastic piece to drive, too, and stretches its legs every once in a while. News Source: The TelegraphImage Credit: The Telegraph Porsche Car Buying Ownership Coupe Performance Classics Videos porsche 911 carrera collector cars classic car values