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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Porsche continues facelift spree with 911 Turbo

If there's ever been automotive case for constant evolution, it is the Porsche 911. It seems like every time a new version of the rear-engined sports car debuts, Porsche is already hard at work on a facelifted version of it that changes some subtle, barely noticeable aspect.
Such is the case with this round of images of a facelifted 911 Turbo, which was seen undergoing winter testing alongside the facelifted, hardtop-version of the 911 Cabriolet we showed you yesterday. The new, 991-based 911 Turbo was just unveiled in May of 2013.
Like the Cabrio from yesterday, both the Turbo and naturally aspirated models shown here feature additional slats at the rear of the car, right behind the rear wheels. These slats on the standard model lend credence to what we learned yesterday - that even the regular 911 models could end up getting turbocharged mills.

Mysterious Porsche 911 Cabriolet spied, could be GTS

While Porsche's designers can jokingly be accused of being some of the laziest in the industry due to the incremental changes to the 911's iconic design, no such charge can be leveled against the engineers and product planning folks. That's because it seems like each week arrives with news of a new variation of the marque's iconic rear-engined sports car. So, for this week, we've brought you images of what we think is the new 911 GTS Cabriolet, undergoing testing in a thawing winter wonderland.
Now, what is it that gives this 911 away, compared to standard convertible? Well, the big thing is the new offset, center-mounted exhausts. Borrowing a page from the last Volkswagen R32, these exhaust tips are unlike anything we've seen from Porsche. Only the GT3 wears center pipes, and unlike these spy photos, the twin pipes on the track-minded 911 are stacked neatly alongside each other. The other change spotted by our spies is the set of active-aerodynamic flaps in the front bumper, which can automatically channel air toward the brakes for increased cooling, or close off to reduce drag, as needed.
Those exhausts are a pretty big design detail, and so far as we can tell is the only differentiator between the other 911s in this car's posse. Our spies speculate that this could be a 911 Speedster, but point out that both the canvas roof and windshield remain unchanged - the rumored Speedster model would almost certainly feature a different roof assembly along with a steeply raked windshield.