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Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

Woman rushing to pub nearly causes head-on collision

A woman in a rush to pick up her husband from a local pub caused this close call on a street in England this weekend. The near miss happened on Sunday on the B1253 between Rudston and Bridlington, East Yorkshire, England. A Porsche Cayenne driver attempted to overtake a blue Citroen on a blind curve but didn't see the white Skoda in oncoming traffic. Thanks to the Skoda driver's quick maneuvering on to the grassy shoulder the Cayenne only caused minor damage to the other two cars. Damian Hodgson is the owner of the dashboard camera who was behind the blue Citroen. After the close call Hodgson first stopped to check on the Skoda driver. Driver and car were okay, but a 10-year-old girl in the front seat was in tears. Hodgson then made his way down the road where the Porsche driver was speaking to the Citroen driver. He said the Porsche's driver gave some pretty lame reasons for putting so many people's lives in danger. "She said she was picking her husband up from the pub and was wearing a pair of slippers - but it's no excuse to be overtaking on a blind bend," Hodgson told the Mirror. "She did tell me she always overtakes at that spot though." Hodgson picked up the dashcam after a crash while on vacation in Florida last month. He offered the footage to both the drivers of the Skoda and the Citroen, but both declined. Hodgson told the Mirror that he hopes some good comes from the incident. "If anything comes of this, it is hopefully that the lady Porsche driver has learned a lesson and she will not put others in danger again." Related Video: News Source: The Mirror Weird Car News Porsche Citroen Skoda Driving Safety dashboard camera near miss

Porsche responds to PETA after tiger cub displays at Macan dealership events

Porsche has found itself in the good graces of People for the Ethical Treatment of Animals, which is pretty odd considering it's the only brand we know of that offers leather-lined vents. The activist group is praising the sports car manufacturer's handling of reports that some of its dealerships were set to feature tigers or tiger cubs at the local launch events for the Macan. Apparently, "macan" is the Malay word for tiger, which explains the connection between a highly touted crossover and a jungle cat.
A Tampa, FL dealership already displayed some three-week-old cubs, with PETA saying tigers for display should be at least eight to 12 weeks old. Even then, the group argues that the animals can suffer due to stress, malnourishment, neglect and a lack of veterinary care. The group brings up legal concerns, as well, arguing that if one of the cubs bit a customer, the dealership could be held liable (we're no big cat experts, but it seems unlikely a three-week-old cub could do that much damage).
Porsche's PR department quickly reacted to PETA's claims, with Vice President of Marketing Andre Oosthuizen, telling the group that Porsche is concerned about the "welfare of any animal, large or small, wild or domesticated." Oosthuizen's statements were reported in an official PETA blog.