2007 Porsche 911 on 2040-cars

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Porsche Australia price cuts in excess of $36,000 irks customers

Have you ever gone to the store, only to become irked after learning that the new [*insert widget here*] that you bought just last week has gone through a price drop? If you're particularly thrifty, even if it's only a couple of bucks, you probably brought in your receipt to see if the store would issue you a credit for the difference. Now, imagine that the widget in question isn't a minor purchase, it's a Porsche - and the price drop isn't just a few bucks - it's thousands.
That's the unhappy scenario that recently faced a number of Australian luxury car buyers and the uncomfortable conversation awaiting the German automaker. According to GoAuto, Porsche Australia recently whacked up to $36,000 off the price of its models in order to jumpstart sales Down Under - the Panamera range itself saw cuts between $5,500 and more than $36,000. The aggressive price cut was a strategy designed to drive sales of more than 3,000 cars locally, a yearly goal originally set for 2018, but now hoped for as early as 2016.
Australia is known for its comparatively high car prices, so the dramatic price cuts were undoubtedly welcome news to potential Porsche shoppers. However, around 50 existing customers were understandably agitated by the reductions because they purchased their cars just before the adjustments took effect. Not only did they stand to lose out on the deals, they also had good reason to fear that their new cars' residual values would take a beating.

Driving 50 years of Porsche 911 history

Raiding The Porsche Museum For A Fun Track Day
It seems everyone is celebrating anniversaries this year: it's Aston's hundredth, Lamborghini's fiftieth, Ford Mustang's fiftieth, Chevy Corvette's sixtieth - and Tesla just turned ten or something. It's been a little out of hand, frankly, all these forced marketing festivities, but if we had to pick one milestone to really celebrate hard and party all night, the Porsche 911 would be at the top of our list.
Get ready for a major 911 blowout bash at next week's Frankfurt Motor Show. It was on September 12 back in 1963 at this very show where Porsche unveiled its "901" painted in a rather boring shade of beige. Though drably finished, the car caused a worldwide frenzy in the budding German sports car sphere.

Overnight action from the 24 Hours of Le Mans

We won't go into a recap here, but there are still leading positions being fought for in all classes - it's so close that leads are changing when a car goes into the pits. We'll let the recap wait until the end of the race, so for now enjoy some shots from last night's action at the 24 Hours of Le Mans.