2007 - Porsche 911 on 2040-cars

Auto blog

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

The 2014 Porsche Cayenne Turbo S brings 50 extra ponies to Detroit

Porsche has announced a new version of its popular SUV today at the Detroit Auto Show: the 550-horsepower 2014 Cayenne Turbo S.
This newly minted "flagship" of the Cayenne lineup is powered by a twin-turbocharged 4.8-liter V8 engine, and offers 50 hp more than the Cayenne Turbo. Performance figures are impressive for the sleek utility vehicle: 0-60 miles per hour can be dashed off in 4.3 seconds, while maximum speed is rated at 175 mph. The Turbo S also gets dynamic chassis control, torque vectoring and Porsche's Sport Chrono package - all standard equipment.
Visually the Cayenne Turbo S differentiates itself from the lesser models in pretty subtle ways. Gloss black trim decorates the gawping front air intakes, as well as rear-view mirror trim panel. The SUV also wears 21-inch Turbo II wheels, a la the 911 Turbo.

McLaren P1 squares off against Porsche 918 in Evo track battle

Evo's side-by-side comparison of the McLaren P1 against the Porsche 918 Spyder isn't the first time we've seen England and Germany's ultimate automotive weapons sized up together; last month, Autocar tested them over the standing mile, with a Ducati 1199 Superleggera playing the joker. Evo throws a few curves at its test, though, taking the supercars to Anglesey Circuit in Wales to see which will lay down the fastest lap time with scribe Jethro Bovington at the wheel. In case the numbers haven't yet been seared into your memory, while both are assisted by electric motors, the 3,069-pound, rear-wheel drive P1 gets on with 903 horsepower and 664 pound-feet from a 3.8-liter, twin-turbocharged V8. The 3,750-pound, all-wheel-drive 918 Spyder does its job with 795 hp and 575 lb-ft surging out of a naturally aspirated, 4.6-liter V8. We're not told know which circuit layout he uses for the test, but both cars comfortably eclipse the mark set by the fastest coupe Evo's driven around it so far, the Ferrari 458 Speciale. Then, in an epilogue occasioned by a tire change, one of the supercars comfortably eclipses its own time again, before Bovington declares one the master of the track and the other the ruler of the street. Enjoy finding out which is which in the video above.