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Porsche designer to head Lamborghini style department

The winds of change are blowing through the front office in Sant'Agata Bolognese. Not only does Lamborghini have a new chief executive, but not it named a new chief designer as well. And he comes from Porsche. Mitja Borkert is his name, and he's been working in the Porsche design department since 1999. He headed up its advanced design office until 2014 when he was named head of exterior design for the company. The Macan, Cayenne, and the new 987 Boxster were all heavily influenced by his work, as were concepts like the Panamera Sport Turismo and Mission E. As the new director of the Centro Stile at Lamborghini, Borkert takes over from Felippo Perini, who's heading over to run Italdesign – a job that used to belong to Wolfgang Egger. The once-independent design firm was taken over by the Volkswagen Group in 2010, and recently saw its famous founder Giorgetto Giugiaro leave to start another office afresh. The shift in the design office follows hot on the heels of the announcement that longtime CEO Stephan Winkelmann is leaving for Audi's Quattro GmbH, and that former Scuderia Ferrari team principal Stefano Domenicali is moving in to take his place on the outskirts of Bologna. Considering how different their design approaches are, it will be interesting to see how a longtime Porsche designer applies his skills to Lamborghinis. Will future Raging Bulls go softer and more rounded, or will Borkert have to pull some new tricks out from his sleeve? We'll be watching to find out. Related Video: Mitja Borkert is the new Director of Centro Stile Lamborghini Sant'Agata Bolognese, 1 March 2016 – Automobili Lamborghini has appointed Mitja Borkert as the new Director of its Centro Stile (design center), starting from 4 April 2016. In his new role Mr. Borkert is responsible for the design of future Lamborghini models and the coordination of the design team, reporting to Maurizio Reggiani, Board Member for Research and Development. He succeeds Filippo Perini, who was appointed Design Director of Italdesign. Borkert is German, aged 42, and attended the Design University of Pforzheim where he graduated in Transportation Design. In 1999, he began work at Style Porsche, in Weissach, holding various positions, including General Manager Advanced Design until 2014, when he was appointed Director of Exterior Design. He contributed to the development of several Porsche models (Panamera Sport Turismo, Porsche Boxster 987 facelift, Cayenne, Macan, Mission e).

Watch 1,208 Porsche 911s collect at Silverstone for world record

Porsche has been spending the majority of 2013 celebrating the 50th birthday of the 911, with its latest stunt taking the German brand to the home of British motorsports, Silverstone. To celebrate, Porsche invited enthusiasts to take their personal 911s on a lap of the former airfield, and boy, did the Porschephiles show up. 1,208 911s took part in the lap around the Grand Prix circuit, making it the largest-ever gathering of the iconic, rear-engined cars.
This wasn't just a celebration of 50 years for the 911, though. Funds raised were channeled towards Hope For Tomorrow, a cancer charity that works with the United Kingdom's National Health Service in operating mobile chemothereapy units that make life just a little bit easier on cancer patients.
Take a look at the long video below, and enjoy the passing of what are likely examples of every 911 model ever built.

VW Group to split brands under four holding companies

The Volkswagen Group is planning a tremendous shift in its internal structure that will decentralize operations by splitting its 12 brands into four different holding companies. Here's the breakdown. Things will be split logically, considering the inter-sharing of parts, platforms, and engines. The Volkswagen brand, Seat, and Skoda make up a passenger vehicle division led by former BMW man Herbert Diess. Audi, which is tightly intertwined with Lamborghini and motorcycle manufacturer Ducati, will be managed by current Audi exec Rupert Stadler. Porsche and Bentley, which are already quite close, will be joined by Bugatti and run by Matthias Mueller. Finally, a commercial vehicles division will include Volkswagen Commercial, Scania, and Man. Former Daimler exec Andreas Renschler will take care of the big vehicles. The massive move, according to Automotive News Europe, is part of an internal VAG effort to move away from the structure established by ousted Chairman Ferdinand Piech, who favored a compact, but highly centralized, management structure to oversee the independent actions of the company's brands. Criticism of Piech's arrangement stemmed from the company's slow responses to changes in the market, ANE reports. The new structure should make for a more efficient, streamlined company that's better able to make crucial decisions. What are your thoughts? Should VAG decentralize, or did Piech have the right idea? Have your say in Comments.