2005 Porsche 911 Carrera S - Champion Wheels, Full Tubi Exhaust on 2040-cars

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Top Gear brings together LaFerrari, McLaren P1 and Porsche 918

Earlier this month, Top Gear released a brief video of the comparison test between three hybrid hypercars we'd all been waiting for: the Ferrari LaFerrari, McLaren P1 and Porsche 918 Spyder. The story was done by the print magazine and not by the television show, and the video they released was barely over half a minute long, reserving the full version for subscribers of the iPad edition. Now the British mag has put the full video on YouTube, and while it's still only a minute and a half long – three times the length of the previous teaser – it's packed with electrified exotic goodness. The test surely took some serious wrangling to put together, and though the metal (or carbon fiber, as the case may be) was apparently furnished mostly by private owners, to hear Top Gear tell it, the manufacturers – Ferrari, McLaren and Porsche – were eager and helpful in putting the showdown together. For the final conclusions, we're afraid you'll still have to buy the magazine, but for a rare chance to watch all these three world-beaters on the same road at the same time, you'll want to scope out this latest video clip. Related Video: News Source: Top Gear via YouTube Ferrari McLaren Porsche Hybrid Supercars Videos porsche 918 spyder mclaren p1 ferrari laferrari

Porsche 911 hybrid could get green light after all

The prospect of producing a hybrid version of the Porsche 911 has been on and off the table more times than we'd care to count. But before the year is up, the German automaker will make up its mind whether or not it will put the idea in motion. Porsche currently offers more plug-in hybrids than any other automaker. And according to Porsche CEO Matthias Muller in speaking with Automotive News, the opportunity exists to expand the powertrain technology to every model in the company's lineup, including the 911. The sports car would likely be the next in line for hybridization, said Muller, giving Porsche a direct competitor to the BMW i8. It wouldn't be the first time Zuffenhausen would slot a hybrid powertrain into the iconic rear-engined coupe, having previously raced the 911 GT3 R Hybrid (pictured above), but it would be the first road-going version available to customers. "That is a technique which we at Porsche are very familiar with," Muller told AN, "so we can suppose that we could have plug-ins all over the model range, not only to save fuel but also to boost the performance of these cars." Currently the E-Hybrid versions of the Cayenne and Panamera which Porsche offers account for roughly 15 and 11 percent of their respective model lines' sales in the US, while the 918 Spyder, of course, is offered only as a hybrid. If the 911 hybrid gets the green light, that would leave only the Macan, Boxster and Cayman without the option of electric assist. Related Video:

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?