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Porsche 918 Spyder recalled over bad wiring harness

An investigation of customer concerns has led to a global recall of the Porsche 918 Spyder, including 223 units in North America. The carmaker said that a carbon fiber component can damage a radiator fan wiring harness, so it is contacting owners directly to have their cars brought in for a service inspection. The issue affects cars built through the end of April 2015; cars built after that use a revised design. Dealers will remount the wiring harness, a process that should take half a day. You'll find more information in the press release below. Related Video: Porsche recalling 918 Spyder models for service inspection Precautionary recall: affected customers will be contacted directly Atlanta. Porsche has issued a global recall for 918 Spyder models that have already been delivered. This precautionary recall for a service inspection affects 223 vehicles in the United States. This is because the electric wiring harness for a radiator fan in vehicles manufactured up until the end of April 2015 could be damaged by a carbon-fiber component. The wiring harness will be examined and optimally remounted in the work shop. The cause was identified following a detailed examination of inquiries. Corrective measures have subsequently been taken in manufacturing. The owners of the affected vehicles will be contacted directly by Porsche Cars North America. The service visit, which will be free of charge, will be arranged as quickly as possible and the inspection will likely require the vehicle to be left in the shop for half a day. Featured Gallery 2015 Porsche 918 Spyder: First Drive View 51 Photos Image Credit: Copyright 2015 Porsche / AOL Green Recalls Porsche Safety Convertible Hybrid Luxury Performance porsche 918 spyder

Autoblog Unplugged: 2015 Porsche 911 Targa 4S

The day began cold and clear. It felt like a perfect late autumn afternoon to flog the 2015 Porsche 911 Targa 4S on the backroads west of Detroit. So it seemed, anyway. An impromptu snow squall came out of nowhere, dampening the roads and our spirits, though the latter quickly were lifted as we began putting our German sports car through its paces. Quite simply, the 911 Targa 4S is up for almost everything. The all-wheel-drive system kept us poised and secure – it takes a bit to unsettle this 911 when all four wheels are clawing at the pavement. We still had 400 horsepower on tap, which is a riot to channel via the seamless PDK gearbox in any condition. Yes, this is a Targa, so even in the snow we dropped the top, cranked the seat heaters and had a heck of a good time. It's hard not to when you're motoring in something that starts at more than $120,000. Still, weather in Michigan can throw anyone a curve. We dealt with it, and luckily, you don't have to. In this Autoblog Unplugged you get all the good stuff. The purr and whine of the engine. Up-close shots of the Targa as it tackles the road – and best of all – no talking. Unplugs are all about driving. Thus, we'll shut up. Please enjoy.

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.