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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Porsche reveals new Panamera Turbo S ahead of Tokyo debut

For many buyers in the market for a luxury sports sedan, style is as important as performance. But while the Porsche Panamera undoubtedly delivers in the latter category, it falls somewhat short in the former. Porsche went to some lengths (if not quite far enough for some tastes) to improve its four-door model's visual appeal with the facelift revealed earlier this year, but now it's time to up the performance game with the new Panamera Turbo S.
Set to be revealed at the Tokyo Motor Show in just a few weeks from now, the new top-tier Panamera benefits from several key upgrades over the existing Turbo and the pre-facelift Turbo S. For one, its 4.8-liter twin-turbo V8 now produces 570 horsepower (up from 520 in the new Turbo and 550 in the old Turbo S and the latest Cayenne Turbo S) and 553 pound-feet of torque (up from the current Turbo's 516 but the same as the previous model). Despite the power boost, however, Porsche is quoting the same 3.6-second 0-60 time for the new Panamera Turbo S as it did for the previous one - but then that hardly required improvement in the first place. Top speed, however, is up to 192 miles per Autobahn-blurring hour, two mph faster than the previous model.
Other features include carbon-ceramic brakes (hopefully with more durable bolts than sister companies Lamborghini and Bentley have been using) packed inside the wheels from the 911 Turbo and an exclusive shade of greige called Palladium. And for the first time, customers will be able to order this top-spec model in long-wheelbase Executive trim. But don't expect it to come cheap: MSRP (before delivery and options) is quoted at $180,300 for the standard wheelbase and $200,500 for the stretched model. That's two and a half times the price of a base Panamera, and makes the new Panamera Turbo S Executive both the most expensive and most powerful Porsche your can buy this side of a 918 Spyder. Haven't passed out yet? There's more to digest in the press release, so head on down below to take it all in.

Chevy Corvette Stingray defeating rivals where it matters most

Everything is coming up roses for the award-winning Chevrolet Corvette Stingray, as new data from the North American Dealers Association dissected by GM Authority reveals that America's sports car is handily outselling two of its more expensive rivals.
Through June of 2014, the NADA notes that the Corvette has rung up 17,744 sales, handily besting the Porsche 911 and positively spanking the SRT Viper. Of course, you're sitting there thinking, "Corvette is outselling the much more expensive Porsche and Viper. Sky blue, water wet." But what's impressive here is just how thoroughly the Chevrolet is beating its two rivals, with this data serving as a testament to just how popular the seventh-generation sports car has become.
So far this year, Porsche has managed to move 5,169 911s, according to NADA. Considering that the base model starts at nearly $15,000 more than the most heavily optioned Stingray, and that Porsche owners have a vast, expensive options catalogue to select from, Stuttgart's sales are still plenty impressive in relation to the nearly 18,000 Corvettes sold.