2004 Porsche 911 Turbo on 2040-cars

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Porsche's high-tech 'mirror' turns every car into a Macan

Porsche calls it the "Magic Mirror," but it's less a reflective device and more 12 high-def screens that track drivers pulling into the valet area at a mall in Los Angeles. As they pass the screens in their cars, they get to see what they'd look like pulling up in a Macan, Porsche's newest and smallest crossover. It could be considered the experiential evolution of a prior campaign that let people imagine how a Porsche would look in their driveways, an idea that was taken even further by a dealer in Toronto a few years later. Check out the video to see how it was done and how it was received.

Porsche 911 going all-turbo this year save for GT3 and GT3 RS

The coming Porsche 911 GT3 RS will represent another high-water mark for the brand, and another milestone. Its 500-or-so horsepower and extreme aero are predicted to lop more than five seconds off the 7:20 Nurburgring lap time of the current GT3, making it "comfortably less" than 7:20. Beyond that, its naturally-aspirated 3.8-liter will form the basis of the turbocharged engines going into the standard range of 911s later this year as 2016 models. That's right – if you're looking for a sub-GT3 911 that gulps its air without compressed assistance, then you've only got a few months to get a new one into your garage. Emissions regulations are the reason, of course, with Porsche's R&D chief Wolfgang Hatz saying that, "Every new model will have lower CO2 than before," and "if you look at euro per g/km, then it's turbo." We don't know what the engine lineup will look like, however; a few months ago Car reported that the base 911 would get a smaller-displacement version of the engine, while the S would stick with 3.8-liter displacement and jump to 520 horsepower, which is the same as the current Turbo. After that, Hatz said, "at the end of the decade electrification has to be the next huge step." That means a hybrid 911 is being cooked up somewhere. Yet even as the brand leaps into the new, there's a chance it could dip a toe back into the old: the 911 GT3 RS will launch with a PDK, but Hatz's team is considering adding the option of a seven-speed manual. Elsewhere in the range, the Cayman GT4 is being engineered by Porsche Motorsport as an entry-level racer, with more power than the current Cayman GTS to go with some serious weight loss. They are also developing a track-only model for privateers. The standard Boxster and Cayman will get turbocharged flat-four engines, but there'll be a sporty Boxster that also loses weight and gets more power than the 325-hp Boxster GTS. And that mid-level supercar that's been floating in the ether for years and supposedly sent to purgatory again just last November? It's on the way by 2020 "at the latest," and will use a version of the new V8 that will eventually go into the Cayenne and Panamera. Featured Gallery 2015 Porsche 911 GT3 RS: Winter Testing Spy Shots View 13 Photos News Source: Top Gear, AutocarImage Credit: CarPix Green Porsche Emissions Convertible Coupe Hybrid Luxury Performance Supercars porsche 911 gt3 wolfgang hatz porsche supercar

Audi and Porsche squabble over future product platforms

In the buildup to the 2014 24 Hours of Le Mans, Audi delivered an amusing video that worked on the playful rivalry between the German brand and its favorite frenemy, Porsche. We called it sibling rivalry, and at the time, it may have been just that. But just like sibling rivalries, it's all fun and games until someone gets hurt, and that's just what seems to be about to happen in the formerly peaceful Volkswagen Group family.
A new report from Automobile calls out the growing animosity between Porsche, who is backed up by Bentley, and Audi, whose primary ally is Lamborghini. No blows have actually been thrown, although there is a fair amount of "he said, she said" going on.
As Porsche tells it, for example, the new global fullsize SUV architecture being developed by Audi isn't up to snuff, citing size and structure issues, as well as an inability to accommodate a wide variety of engines.