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Why won't automakers slap on a turbo badge anymore?

Where have all the turbos gone? Not the actual pieces that go in the engine, mind you, those are everywhere these days as automakers downsize cylinder counts and boost efficiency and CO2 claims. But the turbo badges and fanfare are missing. Back when turbos were something to get excited about there was "turbo-driven," "turbonium," and "The Turbo Zone," among other silly lines. But now that basically every car is getting some sort of boost even on the lowliest trims, automakers are almost sliding in the turbos under the radar. Or if you look at some of the nomenclature, pretending they don't exist at all. The 911 Turbo badge shows where the car goes from being sane to lunatic. It's an important border. The latest automaker to hide that it has boosted the turbo presence is Porsche with the 2017 911 lineup. Even the standard Carrera models now get turbocharged flat-six engines, meaning the 911 Turbo models aren't quite as special as they once were. Porsche is in a sticky situation with this. The 911 Turbo, after all, signifies where the 911 family takes off from being a sports car and becomes the Ferrari fighter. The 911 Turbo badge shows where the car goes from being sane to lunatic. It's an important border, but now Porsche has crossed it and is trying to downplay the fact. There are a lot of exaggerations with displacement badges today, with claims the 2.0-liter turbo four in a Mercedes C Class equates to a naturally aspirated 3.0-liter six to make a C300. Volvo is pretty far up there, too, saying an XC90 T8 means V8 power, even though it's a 2.0-liter turbocharged and supercharged four with electric assist. I don't know why BMW can't just call the car a 330i Turbo, rather than inflating the numbers up to 340i. Saab tried all of this back in the '90s when it decided to turbocharge its entire lineup, from light pressure units all the way up to models actually called "Saab 9-3 HOT" (for high-output turbo). But then the brand deleted any external reference to the turbo under the hood and people wondered why they were buying a $42,000 four-cylinder convertible. And that didn't turn out well. Even though these turbo replacements often make more power than their naturally aspirated predecessors, they're very different engines. People knew something changed when they exchanged their leased 328i with a 3.0-liter six for a 328i with a 2.0-liter turbo four.

Seinfeld takes Seth Meyers out in the perfect Porsche

The latest episode of Comedians In Cars Getting Coffee features Seth Meyers of Saturday Night Live fame riding shotgun in what is a very special Porsche from host Jerry Seinfeld's collection: a 1973 911 Carrera RS 2.7. Seinfeld chose the "no-nonsense" sports car because he thought it fit his guest's personality (Meyers thinks motorcycles "are like the cigarette of transportation"), but we enjoy the chance to see one of these rare, über-valuable Porsches being driven on city streets - and in the rain, no less! What we don't like seeing is the Carrera RS being parallel parked behind a pick-up truck, though, fortunately, it seems that Seinfeld was able to avoid any front-end damage to the comparatively fragile Porsche.
Once at the coffee shop, the two comedians have a candid conversation about Meyers' time with SNL, from his early days on the show when he didn't think he was good enough to be a cast member to some of the high points in his career, such as SNL's "Really!?" segment that he performed in and how he became a writer for the show.
After coffee, when they're back in the car and Seinfeld opens up the throttle of the lightweight RS 2.7, he manages to eke out a big grin from Meyers - or maybe it was a grimace at the thought of driving in the rain on old tires. Whatever the case, be sure to watch the video below (and stay tuned until the end for a surprise).

Porsche already considering even more hardcore Cayman GT4 RS?

We're not sure what kind of person would look at the new Porsche Cayman GT4 and say "that's not enough," but we're sure they're out there. And to satisfy just such a customer, Porsche could very well offer a GT4 RS version in the future. "This is just the beginning of the era. I would be interested in doing a Cayman GT4 RS version, but at the moment we didn't even talk about such a thing. If the customers call for something like this we could think about it." These are the words of Andreas Preuninger, speaking with Evo at the 2015 Geneva Motor Show this week. As head of Porsche's GT line, Preuninger and his team are responsible for creating hardcore track models like the 911 GT3, the new 911 GT3 RS and – for the first time – the new Cayman GT4. Clearly buoyed by the early success of the GT4, Prenuninger is already looking towards the next step. Considering that the existing model already packs a 3.8-liter flat six with 385 horsepower and the manual transmissions so many GT3 fans miss, we're not sure how much more they could get out of the Cayman – but we'll sure enjoy watching them try.