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The Volkswagen Group switches official language to English

The Volkswagen Group can't be fairly thought of as entirely German anymore, so the news that the company is switching its official language to English to help attract managers and executives is a rational, if surprising, decision. While many VW Group companies are still staidly German in character and culture, consider the other companies that it controls: Bentley (British), Bugatti (French), Ducati and Lamborghini (Italian), Skoda (Czech), Scania trucks (Swedish), and SEAT (Spanish). Not to mention the large Volkswagen Group of America operation, which constructs cars in Chattanooga, TN. Volkswagen's explicit motivation is to improve management recruitment – making sure the company isn't losing out on candidates for important positions because they can't speak German – and that's inherently sensible in a globalized economy. Particularly considering, like it or lump it, that English is the lingua franca of said global economy. It also should make it inherently easier to communicate between its world-wide subsidiaries and coordinate operations. It's hard to say for sure if this will have any impact on the consumer, although it's easy to see the benefits if, say, VW Group hires some American product planners or engineers and they push for features and designs that more closely suit American needs. After all, the US is a hugely important market for any manufacturer, and so the switch to English almost certainly has something to do with the outsized influence of the US in the global economy. And there doesn't seem to be a downside from a purely rational perspective, although it could mean that the Group's corporate culture becomes less German. Whether that's a good or a bad thing depends on your perspective. Related Video: Image Credit: Krisztian Bocsi/Bloomberg via Getty Images Plants/Manufacturing Audi Bentley Bugatti Porsche Volkswagen SEAT Skoda

Muffler Man gets racing suit to mark progress on Porsche Experience Center

In a dramatic change of careers, a fiberglass Muffler Man statue on the side of a busy Los Angeles freeway, formerly known as "Golf Guy," traded in his clubs for a Porsche driver's suit a couple days ago. It's no coincidence, as he's standing on land that the German automaker bought from the Dominguez Hills Golf Course a couple years ago to build its west coast Porsche Experience Center - which will be complete with a test track, restoration and maintenance facilities, a cafe and restaurant, a home for Porsche Motorsports North America and more, when it's finished in the fourth quarter of 2014.
The Porsche Muffler Man will serve as the gatekeeper to the 53-acre center and overlook the test track on the side of the 405 freeway. We can't think of a better job for a fiberglass giant that used to watch golf all day than to watch Porsche road cars and racecars getting wrung out on a test track in the middle of LA. Since Muffler Men are quite adaptable, we're sure this one will fit into his new role in no time - just as easily as he can double as Paul Bunyan.
Check out the press release below for more information on the Muffler Man and the experience center, which could be the ultimate adult playground when it's finished.

Porsche tipped to reveal purist's 911 R in Geneva

Update: The 911 R dam has broken well ahead of its official reveal at Geneva. Stay tuned for full coverage, but take a look at this image from Twitter user @PistonHeads and let us know what you think in the comments below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The original post continues below. With much of the 911 family going turbo, there's room in the lineup for a purist's Porsche: a naturally-aspirated, rear-drive, manual-only model that'll essentially be a stripped-down GT3. The latest reports indicate that this model, initially expected to be called the 911 GT but now more likely to get the 911 R moniker, will be unveiled in Geneva. It's also tipped to wear skinnier tires that will sacrifice grip for a more linear driving experience, and jettison the big wings in favor of a sleeker, more classic profile. What that all boils down to is a GT3 in its essence, and it will likely pack the non-turbo engine from either the GT3 or GT3 RS (pictured above) – or some version thereof. Recall that both the GT3 and the GT3 RS are PDK-only, although Porsche has decided that the next-generation GT3 should give customers the option of shifting for themselves. According to Motoring.com.au, which recently spoke to 911 product line manager August Achleitner, the purist's 911 will be unveiled at the Geneva Motor Show less than two months from now. "Come to Geneva and you'll find out," said Achleitner "but for now this is all I can talk about." Don't get your hopes up too much, because production is expected to be severely limited, with the entire production run likely to be pre-sold. Related Video: