2003 Porsche 996tt X50 on 2040-cars

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Porsche celebrates 5M Facebook fans with crowdsourced one-off 911

Porsche's Facebook fan base appears to be accelerating as quickly as the cars it builds. The German automaker has just unveiled a special 911 Carrera 4S designed with crowdsourced input as a way to thank its five million Facebook fans.
The 911 features special Aquablaumetallic paint from Porsche Exclusive, contrasting 20-inch white Carrera S wheels and pinstriping, along with an aero package including a fixed rear wing. Inside, there are unique backlit sill plates and the obligatory dashboard engraving that says "Personally Built by 5 Million Porsche Fans."
As a way to turn at least one virtual thumbs up into its more meaningful physical-world equivalent, Porsche is holding a contest to win the chance to drive the car at Britain's Silverstone racetrack - and bring a friend - and nine lucky runners-up will win 1:43-scale models of the 911. If you want to enter the contest, click here.

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

The art of being teammates

Returning home from a successful event for our CJ Wilson Racing team I couldn't help to think about just how many people are involved to support the drivers that stand on the podium. Friends of 15 to 20 years are actively involved in my life in motorsports and it amazes me daily. I'd like to think that I possess the right blend of passion and humility to make racing for a living a successful career, and each year the ups and downs of motorsports takes a toll on even the savviest racer. Having been a race driver for the past several years, I had long ago stopped taking for granted just how important friendships & relationships are in life. In motorsports we have a large array of relationships we build, from the perspectives of business, crew, competitors, spectators and of course, teammates. For any young racer or driver that is struggling to stay an integral part of the racing community, I can't stress enough just how important relationship building is and in our world of multi-class & multi-driver line-ups, the "teammate" is a big one. Now in my fifth year with CJ Wilson Racing, I started the season with my 10th different teammate, most of which, came in the first season as we were developing into a program that could operate a two-car effort. These are people that I have coached, improved with and become, in a way, brothers. Most I consider friends, people I actively stay in touch with – not out of obligation, but because they are like family to me. They have been a teammate – and in this industry and our series in particular – there has to be something more cohesive than just sharing a car. Standing on the podium with all of your teammates like we did in this year in Monterey (our #33 ONE Capital / MotorOilMatters and #35 Safecraft Safety Equipment Porsche Caymans finished 2nd and 3rd) is one of those moments that you don't forget, in part, because you get to share it with ones you typically spend the most time. I watched both Danny Burkett and Till Bechtolsheimer go to the front after the green dropped and drive perfect opening stints. Sure, while cameras were rolling I played it cool, but as soon as they turned away I was a beacon of giddy pride like I was watching a little brother riding his bike without training wheels for the first time. When it came my turn to get behind the wheel, I knew that one of my closest friends, Tyler McQuarrie, would be in our sister car.