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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Porsche to replace chassis components in 918 Spyders

The entire production run of the Porsche 918 Spyder is completely sold out, but 205 of them need to make a trip to the dealer for a repair estimated to take about two days. According to Porsche, it found quality problems with unspecified "chassis components" on the hybrid supercar and has instituted a plan to fix them as a precautionary measure. There were no reported breakages of these parts or complaints from customers. The German automaker already contacted all of the affected owners directly to have the 918s repaired in 2015. When reached for comment, Porsche Director of Corporate Communications Achim Schneider told Autoblog via email that "due to the supplier relationship we did not announce further details regarding the components so far." He also said that 43 vehicles are affected in North America, which includes the US and Canada. The 918 Spyder was affected by a small recall in the US earlier this year when Porsche found that the rear-axle control arms could potentially break. The campaign covered only five cars, though. Porsche replaces chassis components in 205 vehicles worldwide Atlanta. As a precautionary measure, Porsche will replace chassis components in 205 vehicles of the 918 Spyder model worldwide. The reason for this is that for vehicles that were manufactured in a certain time period defective parts were used from a delivery batch, whose functionality cannot be permanently guaranteed. No complaints have been made known (such as a break of a component) from customers up till now. The problem was identified during in-house quality inspections and remedied immediately. The owners of the vehicles, which could be exactly traced, were contacted directly by their competent Porsche representatives. The workshop visit, which will take place by appointment at the onset of 2015, takes about two days to complete at no charge. Featured Gallery 2015 Porsche 918 Spyder: First Drive View 51 Photos News Source: PorscheImage Credit: Copyright 2014 Michael Harley / AOL, Porsche Green Recalls Porsche Hybrid Supercars porsche 918 spyder porsche 918

VW close to decision on selling Bugatti to Rimac

FRANKFURT — Electric hypercar maker Rimac Automobili and Volkswagen's supercar brand Bugatti are a good technological fit, Porsche's CEO told German weekly Automobilwoche, fueling hopes that a deal between the two could happen soon. British automotive magazine Car last year reported that Volkswagen was on the verge of selling Bugatti to Rimac Automobili, citing sources. In exchange, Porsche, also owned by Volkswagen, would raise the 15.5% stake it owns in Rimac, founded by Croatian entrepreneur Mate Rimac, Car said. "At the moment there are intense deliberations on how Bugatti can be developed in the best possible way. Rimac could play a role here because the brands are a good technological fit," Porsche CEO Oliver Blume said. "There are various scenarios with different structures. I believe that the issue will be decided by the group in the first half of the year," said Blume, who also sits on the management board of parent Volkswagen. Rimac has developed an electric supercar platform, which he supplies to other carmakers, including Pininfarina. Blume also confirmed higher savings targets for Porsche, saying the carmaker plans to support results by 10 billion euros ($12.1 billion) of cost cuts by 2025, up from 6 billion previously. Related Video: