2001 Porsche 911 Carrera Cabriolet Convertible 3.4l Arctic Silver Black Leather on 2040-cars

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Nick Murray's problematic Porsche 911 shows the power of a viral video

When Nick Murray took delivery of his 2013 Porsche 911 Carrera S in June 2013, he had saved for it for the past five years. He didn't just pluck a random 911 off a dealer lot. He specially ordered his car with thousands of dollars in extras tailored just to him, and he captured all of the options on his YouTube channel. The love affair didn't last long. Eventually the channel became a place for Nick to air his growing list of grievances about his deteriorating 911. Eventually, his mix of righteous indignation and sarcasm went viral.
By late December, he had already had four warranty repairs done on the car. Things got much worse in March. The computers began resetting whenever Nick drove over large bumps. There was also an acrid, electrical smell that occasionally permeated the cabin. Murray filed for Lemon Law protection. Porsche Cars North America contacted him for the first time to fix the problem, but it didn't help.
Things culminated in April when Murray put up a new video that showed more troubles. He began arbitration with Porsche and asked for either his full purchase price back or an exact replacement. The company countered with a portion of what the car was worth, based on its mileage. Murray refused and turned to his YouTube watchers for help. He asked them to spread the word, and the video went viral with over 800,000 views as of this writing. Supporters posted it multiple times on Porsche's Facebook and Twitter sites.

Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

See what the Chevy C7 ZR1 may be benchmarked against

One of the greatest things every Corvette has had going for it, and also one of the most re-used arguments against it, is its price-to-performance equation - long before the Nissan GT-R became the de facto Porsche 911 comparator the Corvette spent decades as Exhibit A. Depending on which side of the argument you stressed, supporters crowed about how much performance you got for how (comparatively) little, detractors carped on how little you got everywhere else in the bargain.
It appears Chevrolet is working as hard as ever to render the argument meaningless. Spy shooters at KGP captured a convocation of European birds of prey leaving the General Motors test center, and aimed at benchmarking the C7 Corvette ZR1. The road train comprised of two C7 Corvette Stingrays, a 2013 Corvette ZR1, McLaren MP4-12C, Ferrari 458 Italia, Audi R8 V10 Spyder and Porsche 911 Carrera S and it was last seen heading down the same kinked-up back roads used to hone the Corvette Stingray.
The C7-series ZR1 and its possible 700 horsepower are still a ways off. If it really is being positioned to compete with the celestial exotica in the testing group, could it be the first Corvette to regularly be the first answer to the question "Cost no object, which would would you rather have?"