2000 Porsche 996 Race Car on 2040-cars

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Volkswagen Group's Vision 2030 strategy could bring revolution to the brands

One would expect a corporate plan called "Vision 2030," looking 11 years ahead through wildly tumultuous times, to involve great change and numerous forks in numerous roads. According to Automobile's breakdown of Volkswagen's path forward, though, the plans contain some lurid potential surprises. The ultimate aim is return on investment, and that means ruthless reorganization of a conglomerate with eight primary car brands, two car sub-brands, and Ducati motorcycles. The first two Vision 2030 cornerstones Automobile mentions are near boilerplate: Production network restructuring, and "streamlining of key technologies." The latter two are the ones that could upend what we know as the Volkswagen Group: focusing on the Group's core brands — meaning Audi, Porsche, and VW — and transitioning to EVs, autonomy, and other mobility solutions. Based on the report, a quote from Audi's CTO referring to the Audi brand could cover how the Group plans to handle all of its brands: "We need to find a sustainable solution for the indefinite transition period until EVs eventually take over." The boutique divisions adjacent to carmaking, Ducati and Italdesign, look likely to be spun off. For the halo car brands — Bentley, Bugatti, and Lamborghini — apparently shareholders want double-digit returns on investment, and the trio doesn't have long to hit the target. One eyebrow raiser is when the report states, "Bugatti is tipped to be gifted to [ex-VW Group Chairman] Ferdinand Piech." Piech fathered the Veyron during his tenure at VW, and it was thought he commissioned the La Voiture Noire, but he's lately stepped so far back from VW that he sold all his shares in the Group. Automobile quoted a senior strategist as saying of money-losing Bentley, "Why invest on a backward-looking enterprise when you can support a trendsetter? A proud history and excellent craftmanship alone don't cut it anymore." We guess no one at Ferrari, McLaren, or even Porsche got that memo. Bentley is reportedly close to being put in time out, and if brand CEO Adrian Hallmark can't right the Crewe ship, the hush-hush Plan B is to prop the Flying B up enough to lure a buyer. As for Lamborghini, caught between two masters at Audi and Porsche, even record-breaking numbers at the Italian supercar maker barely staved off sacrilege. It's said that VW brand CEO Herbert Diess considered putting a 5.0-liter Porsche V8 into the Aventador successor.

Porsche 918 Spyder could lap the 'Ring even quicker [w/video]

Porsche had a lot to crow about at the Frankfurt Motor Show last week. Not only did it debut the new 50 Years edition and Turbo versions of the 911 and the new hybrid and diesel versions of the Panamera, but while unveiling the final production version of the new 918 Spyder, it revealed the record lap it set around the Nürburgring.
The 918 Spyder's 6:57 lap time makes it the fastest street-legal production car ever to lap the Nordschleife and the first to break the seven-minute barrier. But the driver who clocked the time thinks it can go even faster.
That driver was Marc Lieb, who has won the Nürburgring 24-hour race four times, making him something of an expert on the subject. In speaking with Australia's Drive TV, Lieb suggested that they could get even more out of the car, as you can hear for yourself in the video below.

Porsche Australia racing chief dies in crash

The motor racing community in Australia was saddened today to learn of the passing of Jamey Blaikie, a longtime racing administrator and former motorsport director for Porsche in Australia. A former racing driver in his own right, Blaikie was better known for his instrumental role in starting the Porsche Carrera Cup in Australia back in 2003. He left Porsche Cars Australia just last year to pursue other interests, including running an Aston Martin entry in the GT Asia series. Blaikie was in Fiji reportedly undertaking charity work there when his rental car collided with a truck, prematurely ending his life at just 52 years old. Our condolences go out to his family, friends and the motorsport community Down Under, where he'll surely be missed.