1997 Porsche 911 6 Speed Coupe on 2040-cars

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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Magnus Walker turbocharges his love for the Porsche 911

He's had his fill of early, long-hood Porsche 911s - he owns at least one from each model year, from 1964 to 1973 - so Magnus Walker, a fanatic of the Stuttgart, Germany-based automaker, recently set his sights on the early Porsche 930, as documented by this XCAR video called 'Turbo Fever.' Let us translate: pretty soon Walker will own all of the earliest, non-intercooled 911 Turbos - at least one from each model year, starting at 1975 and ending at 1977 (though the 1975 911 Turbo Carrera never officially was imported to the US by Porsche, so it'll be tougher to find one Stateside).
Any Porsche enthusiast can tell you why they love their car, and it often comes down to the small details that differentiate one model year from another. One of many examples is the mid-'80s 928. They look similar, but the basic difference between a 1984 Porsche 928 S and a 1985 928 S (US-spec) is two camshafts and 54 horsepower, though each car's V8 has its own pros and cons. We'll let Magnus Walker tell you all about the 930 and what makes the first three years special, as he's becoming quite the expert on early, air-cooled 911s. When the nearly 15-minute mini-documentary was filmed, which you can view below, he already had added four early 930s to his collection!

Mark Webber gets early clearance for Porsche departure

If there's no rest for the wicked, there's surely even less rest for the wickedly fast. And make no mistake about it, Mark Webber is wickedly fast. He may not have proven able (or given the opportunity, depending on who you ask) to emerge from Sebastian Vettel's shadow after six seasons partnered with the multiple world champion at Red Bull Racing, but he's still won nine Formula One grands prix, to say nothing of the sports car races he won with Mercedes in the late 90s. But now he's leaving F1 to anchor Porsche's new LMP1 program, and according to the latest reports, he's departing Red Bull for Porsche sooner than expected.
Typically an F1 driver is obliged to stay with his team until the end of the calendar year - not just the end of the racing season - helping out with things like promotional events and fine-tuning next year's car. But news.com.au reports that Red Bull has given him early leave, so once the racing action in Brazil is done on Sunday, he's departing straight for Porsche's racing headquarters in Wiessach, Germany.
It won't be Webber's first visit to the facility, having already swung by to have his new seat fitted. But his early arrival will undoubtedly help him and Porsche get up and running ahead of schedule. The move may have been facilitated by a new sponsorship deal that could see Webber carry Red Bull with him to Le Mans, so don't be too surprised to see the energy drink company's logo on the side of the new Porsche once the new racing season gets under way next year, whether in concert with or instead of the anticipated revival of the Martini Racing livery.