1996 Porsche 911 Turbo 993 on 2040-cars

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Porsche Fire and Ice is chilling art born of flames

Porsche held a contest inviting ten filmmakers to riff on the tagline for the Panamera, "Thrilling Contradictions," in a 60-second film. The winner was an entry called Fire and Ice by director Ross Cohen, a concept that uses just those two elements in a premise as simple as it is rewarding. For his efforts, Cohen will receive a trip to the Chicago International Film Festival, and you might see the short in the pre-movie advertisements in a theater served by Spotlight Cinema Networks.
Porsche did this kind of thing just two years ago, when it asked filmmakers to illustrate the idea of "Everyday Magic". The winner of that contest, Michael Korbel's It's a Magical Life, followed the journey of a young man to husband and father from the perspective of the trunk of a 911. You'll find that video as well as Fire and Ice below.

Despite premium carmakers going downmarket, luxury auto sales stick at 10-11%

According to research conducted by global information company IHS Automotive, the leporine birthing of new models by luxury manufacturers over the past six years hasn't increased their market share in the US. Even as car sales reached 15.6 million units, IHS says what's happened instead is that luxury buyers are merely moving from one brand to another, moving from larger luxury vehicles into hot segments like compact luxury crossovers or leaving the market at the same rate as other buyers enter.
Whether broken out by makes or by segment, market share has rollercoastered inside a narrow band from 10.5 to 11.5 percent since "at least" 2008. Closer investigation reveals the shifting boundaries in the aspirational pond, with brands like Mercedes-Benz and Audi gaining territory as Lexus and Lincoln lost it, and Saab and Hummer were buried, dead, under it. One neat note is that Tesla has gone from a share of zip to .12 percent.
The subcompact and compact crossover segments show growth, with those little high-riders jumping from .3 percent to 1.16 percent of overall industry sales. Their rise, though, is concomitant with the decline of four other segments: compact and midsize cars and fullsize cars and SUVs. We think the next few years that will tell if the small-car expansion can overcome the large-car retraction, with a phalanx of smaller offerings like the CLA only recently hitting the market and others like the GLA, Macan and Q1 doing so in the near future.

Porsche exec confirms Macan Diesel for US

The idea of a diesel-powered Porsche is the sort of thing that sounds really, really weird... until you actually drive it. The result of sticking glow plugs under the hood of Stuttgart's finest, though, is a vehicle that's nearly as entertaining as a gas-powered model but with much more torque and better fuel economy. Considering that, we think it's absolutely splendid news that following previous reports, Porsche has now confirmed a diesel-powered Macan for the US market.
"We are now busy with the development and the engineering," Andre Oosthuizen, Porsche's North American marketing VP, told Automotive News. "I can confirm that V6 diesel offering with about 245 horsepower."
Yep, that's the same 3.0-liter V6 found, most notably, in the CUV's Audi Q5 platform-mate as well as a plethora of other Volkswagen Group vehicles, both in the US and abroad. Stuttgart already offers the 3.0-liter oil-burner in the Euro-spec crossover, where it churns out 258 hp and 427 pound-feet of torque.